Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Israel Butter and Spreads
... prices of their non-price controlled dairy products as well. This led to an increase in the prices of butter, which has been removed from the price control mechanism. Until 2020, butter was subject to a ... Read More
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Guatemala Butter and Spreads
... then butter. Cooking fat is expected to register the highest value and volume growth, largely due to its affordability. Butter is mainly bought by higher-income consumers and there are numerous brands available in modern grocery ... Read More
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Sweet Spreads Packaging in Ukraine
... more environmentally friendly because they are recyclable and can be reused. In addition, glass is an inert material that does not react with its contents, providing better protection, preserving the product’s quality and extending its ... Read More
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Kazakhstan Butter and Spreads
... to the more negative performance of margarine and spreads, while butter achieved positive volume growth. Butter is seen as a healthier option compared to margarine and spreads, due to its more natural composition and lower ... Read More
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Poland Butter and Spreads
... to rising costs and consumer demand for affordable products, the butter and spreads industry in Poland is navigating the situation by downsizing packaging and offering smaller butter weights. This approach makes products more accessible to ... Read More
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Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
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Germany Butter and Spreads
... this decline is the growing health consciousness among German consumers. In recent years, there has been increasing awareness of the health risks associated with diets high in fat, particularly those rich in saturated fats found ... Read More
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Macedonia Butter and Spreads
... population decline dampens sales. Value sales are more of less equal between butter and margarine and spreads. However, while volume sales are expected to fall for margarine and spreads, butter sales are expected to increase. ... Read More
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Latvia Butter and Spreads
... volume sales and is also expected to be the strongest performer in 2024. Margarine and spreads, on the other hand, are expected to register a slight volume decline. There is also growth of more niche ... Read More
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Ukraine Butter and Spreads
... products are a part of the core basket for many people. Butter is the most common spread for sandwiches, while sales of margarine and spreads have benefited from consumers shifting to home cooking to save ... Read More
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Ireland Butter and Spreads
... spreads, although we also note a sustained demand for butter within the country – notably so for local produce. We also note that inflationary pressures appear to be easing, leading to ongoing stability in prices ... Read More
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Denmark Butter and Spreads
... margarine, in the face of a growing consumer preference for less processed options. Many consumers are concerned about the potential health risks associated with margarine, including its links to cardiovascular issues, due to the inclusion ... Read More
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Switzerland Butter and Spreads
... volume sales with positive current value growth being largely due to inflation rather than an increase in demand. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only on ... Read More
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New Zealand Butter and Spreads
... New Zealand no exception to this trend. Butter is a household staple ingredient for many local consumers, not only as a spread, but also as a cooking and baking ingredient. However, New Zealanders continue to ... Read More
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Norway Butter and Spreads
... trend, this residual practice continues to offer consumption opportunities for butter and spreads. Moreover, the resumption of on-the-go lifestyles and travel has created opportunities for use in sandwiches, for example. In addition, consumers are increasingly ... Read More
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Hungary Butter and Spreads
... to lower consumption and a shift towards alternatives at a lower price point. The replacement of butter and cooking fat with margarine, oil or other plant-based alternatives is significant as well. Euromonitor International's Butter and ... Read More
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Portugal Butter and Spreads
... rise in the cost of living, many consumers are eating at home more frequently as it is the cheapest option. Additionally, some consumers see butter as a healthier option due to its natural image, while ... Read More
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Dominican Republic Butter and Spreads
... to grow in both volume and value terms in 2024. Whether due to the affordability of margarine and spreads or the perceived health benefits of butter, consumers have maintained their consumption habits. Instead of cutting ... Read More
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Costa Rica Butter and Spreads
... expected to register higher value growth, though volume growth is expected to be higher for butter. Plastic jar presentations are becoming more common for butter and spreads, particularly when used as a spread, rather than ... Read More
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Ecuador Butter and Spreads
... price of margarine is closely tied to the cost of edible oil, which experienced a significant surge due to global shortages and rising production costs. However, both 2023 and 2024 have witnessed a steady decline ... Read More
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Romania Butter and Spreads
... to help consumers affected by the high cost of living to purchase basic products at affordable prices. The legislation stipulates that a number of food products must have a limited 20% mark-up made by manufacturers ... Read More
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Estonia Butter and Spreads
... of Ukraine, the meteoric rise in inflation, and a constrained monetary policy continued to impact the category, although the rate of inflation is easing. However, butter and spreads are considered staple products in Estonia and, ... Read More
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Greece Butter and Spreads
... a trend that is being observed across many dairy categories. The primary driver behind these price hikes is the increased cost of raw materials, which has directly impacted production costs. As a result consumers are ... Read More
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Croatia Butter and Spreads
... minimal and volume sales unchanged. With prices continuing to rise, consumers are still price sensitive and private label benefits and in particular Lidl. Consumers scour for promotions, including on social media forums, to find where ... Read More
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Egypt Butter and Spreads
... extremely high, as was the case in 2023, due to the significant increase in prices. Butter and spreads in Egypt is heavily reliant on imports from countries like New Zealand, leaving it vulnerable to any ... Read More
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