Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

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Spreads Industry Research & Market Reports

  • Japan Jams, Jellies and Preserves (Syrups and Spreads) Market Size, Growth and Forecast Analytics, 2023-2028

    ... market review of Jams , Jellies & Preserves market in Japan. Jams, Jellies & Preserves - includes all jams, marmalades, spreadable jellies and preserves. Jams, Jellies & Preserves market in Japan registered a positive compound ... Read More

  • Mexico Jams, Jellies and Preserves (Syrups and Spreads) Market Size, Growth and Forecast Analytics, 2023-2028

    ... market review of Jams , Jellies & Preserves market in Mexico. Jams, Jellies & Preserves - includes all jams, marmalades, spreadable jellies and preserves. Jams, Jellies & Preserves market in Mexico registered a positive compound ... Read More

  • India Jams, Jellies and Preserves (Syrups and Spreads) Market Size, Growth and Forecast Analytics, 2023-2028

    ... market review of Jams , Jellies & Preserves market in India. Jams, Jellies & Preserves - includes all jams, marmalades, spreadable jellies and preserves. Jams, Jellies & Preserves market in India registered a positive compound ... Read More

  • France Jams, Jellies and Preserves (Syrups and Spreads) Market Size, Growth and Forecast Analytics, 2023-2028

    ... market review of Jams , Jellies & Preserves market in France. Jams, Jellies & Preserves - includes all jams, marmalades, spreadable jellies and preserves. Jams, Jellies & Preserves market in France registered a positive compound ... Read More

  • Brazil Jams, Jellies and Preserves (Syrups and Spreads) Market Size, Growth and Forecast Analytics, 2023-2028

    ... market review of Jams , Jellies & Preserves market in Brazil. Jams, Jellies & Preserves - includes all jams, marmalades, spreadable jellies and preserves. Jams, Jellies & Preserves market in Brazil registered a positive compound ... Read More

  • Sweet Spreads in Uzbekistan

    ... of traditional flavours such as apricot, quince, raspberry, and cherry, consumer interest remains limited, with sales failing to show significant growth. This is partly due to the standardised nature of flavours available, which does not ... Read More

  • Sweet Spreads in Slovenia

    ... and preserves and nuts and seeds spreads. As outlined below, nut and seed spreads is expected to be the strongest performer. In terms of volume growth, jams and preserves comes in second and there is ... Read More

  • Sweet Spreads in Uruguay

    ... the number of Uruguayans crossing the border into Argentina in order to buy everyday consumer products, including jams and preserves, at a cheaper price than in Uruguay. However, in December 2024, Javier Milei was elected ... Read More

  • Sweet Spreads in Saudi Arabia

    ... being frequently consumed with bread and other baked goods for breakfast and lunch or as a snack between meals, sweet spreads products are commonly used as an ingredient in the preparation of various desserts and ... Read More

  • Sweet Spreads in Egypt

    ... has been driven by several factors. Firstly, the cost of raw materials, particularly sugar, has surged. A slight decline in the sugar supply during the first quarter of 2024 led to a notable spike in ... Read More

  • Sweet Spreads in Kazakhstan

    ... major beneficiary of improvements in confidence and purchasing power among consumers brought about by a sustained drop in inflation. Frequent discount promotions and the expansion of distribution coverage for more competitively priced Russian brands such ... Read More

  • Sweet Spreads in Latvia

    ... and international brands, which collectively contribute to a highly competitive market landscape. Intense promotional activity characterises the sector, with discounts and price incentives playing a critical role in maintaining consumer interest amidst economic pressures. The ... Read More

  • Sweet Spreads in Serbia

    ... pressure on retail prices. Jams and preserves continue to account for most value sales, though honey is expected to register the highest current value and volume growth. Though honey has a high sugar content, it ... Read More

  • Sweet Spreads in Mexico

    ... hikes pushed up value but suppressed volume at the same time. Sweet spreads also benefits from changing eating habits of consumers, with the event of the COVID-19 pandemic resulting in consumers’ rediscovery of the pleasure ... Read More

  • Sweet Spreads in Romania

    ... preserves, packaged formats face strong competition from home-made jams and grey market sales from small farms. Canning fresh fruits is a traditional pastime in Romania, particularly in rural areas but also in urban households. Rising ... Read More

  • Sweet Spreads in Norway

    ... as the perceived unhealthy nature of many of the category’s products. Still, some degree of product innovation, a continued shift towards more premium-oriented alternatives, and, most importantly, the ingrained nature of these products in Norwegian ... Read More

  • Sweet Spreads in Spain

    ... resulting in double-digit value growth but stagnation in volume, and volume consumption is set to remain flat in 2024 despite the stabilisation of prices. With sugar coming under ever greater scrutiny from health conscious consumers, ... Read More

  • Sweet Spreads in the Czech Republic

    ... spreads were viewed as non-essential, prompting some consumers to reduce or limit purchases of these products as an economy measure. Thus, the number of purchases made via promotional offers or discounts increased. More consumers sought ... Read More

  • Sweet Spreads in Georgia

    ... the year. The relatively low unit price growth and increasing discounts from players, especially the dynamic Milka brand, are the main drivers behind this trend. Despite the absence of new major brands entering the market ... Read More

  • Sweet Spreads in Chile

    ... for honey been on the up since the COVID-19 pandemic, and though per capita consumption in Chile is low compared to other countries in the regions, a considerable number of Chilean consumers incorporate honey into ... Read More

  • Sweet Spreads in Croatia

    ... nut and seed based spreads, which is perceived as being healthier, due to the lower sugar content. Peanut butter is also increasingly popular with sports enthusiasts, due its high protein content. Examples of nut spreads ... Read More

  • Sweet Spreads in Portugal

    ... use of irregular sized fruit is helping the category to reduce fruit waste. The utilisation of fruit peel, considered healthy due to its higher fibre content, is encouraged among producing companies to reduce production costs. ... Read More

  • Sweet Spreads in Peru

    ... has prompted manufacturers to create sugar-free products that are free from warning labels. In addition, increased ecological awareness is driving the development of a wider range of products featuring local, often organic fruits and innovative ... Read More

  • Sweet Spreads in Pakistan

    ... current value growth. The government has addressed the major problem of imported sweet spreads, especially from the Middle East, sold on the grey market. In 2024, the government cracked down on importers and distributors importing ... Read More

  • Sweet Spreads in Ireland

    ... growth, overall volume sales of sweet spreads enjoyed a more robust increase compared to the previous year of the review period. Jams and preserves led volume growth, followed by nut and seed-based spreads and honey. ... Read More

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