Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Biotic Ingredients Industry, Global, 2025–2030
... drive the segment’s growth. Increasing consumer awareness of the therapeutic benefits of a high-fiber diet is a crucial growth propeller for prebiotics. In 2021, the International Scientific Association for Probiotics and Prebiotics published the consensus ... Read More
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Global Functional Beverages Market - Focused Insights 2025-2030
... of Simply Pop, a fruit-forward beverage designed to support gut health with 6 grams of prebiotic fiber and boost immune function with vitamin C and zinc. The drink contains no added sugar and features 25-30% ... Read More
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Natural Immune Booster Market, By Product Type (Herbal Supplements, Vitamins and Minerals, Probiotics, Functional Foods and Beverages, Essential Oils), By Application (Immune System Support, Cold and Flu Relief, Allergy Management, Respiratory Health, Digestive Health, Others), By Distribution Channel (Health Food Stores, Online Retailers, Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)
... fruits are immune-boosting. Antioxidants can prevent colds and flu. Antioxidants may also counteract free radical damage caused by diet or environment. Garlic, which is antibacterial, also boosts immunity. Turmeric and ginger also boost immunity. These ... Read More
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Next Generation Probiotics Market, by Bacterial Candidate (Akkermansia, Clostridium species, Bifidobacterium species, Lactobacillus species, and Others (Faecalibacterium, Christensenella,etc.)), by Application (Weight Management, Glucose Management, Inflammatory Bowel Diseases, and Others (Obesity, Metabolic Diseases, etc.)), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Size, Share, Outlook, and Opportunity Analysis, 2025 - 2032
... to be registered under a drug regulatory framework. At present, conventional probiotics are used as either functional foods or as supplements, whereas next generation probiotics are mainly used as therapeutics and hence are subject to ... Read More
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India Fox Nut (Makhana) Market – Trend Analysis & Forecast
... 2018 and 2023. Looking ahead, the market is projected to maintain a steady growth trajectory with a CAGR of 6.86% from 2024 to 2030. In terms of value, the sector exhibited an impressive CAGR of ... Read More
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Brain Health Functional Food And Beverage Global Market Opportunities And Strategies To 2034
... brain health functional food and beverage market as it emerges from the COVID-19 shut down. Reasons to Purchase Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies. ... Read More
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2025 Global Forecast for Functional Food And Beverages Dietary Fibers Market (2026-2031 Outlook)-High Tech Outlook Report
... countries. The product or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx ... Read More
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2025 Global Forecast for Gluten-Free Probiotics Market (2026-2031 Outlook)-High Tech Outlook Report
... service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected to increase from USD xx ... Read More
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2025 Global Forecast for Grain-Sourced Prebiotic Ingredient Market (2026-2031 Outlook)-High Tech Outlook Report
... or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in 2026 ... Read More
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2025 Global Forecast for Functional Food Ingredients Market (2026-2031 Outlook)-High Tech Outlook Report
... or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in 2026 ... Read More
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2025 Global Forecast for Functional Food And Nutraceuticals Market (2026-2031 Outlook)-High Tech Outlook Report
... product or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in ... Read More
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2025 Global Forecast for Functional Foods And Natural Health Product Market (2026-2031 Outlook)-High Tech Outlook Report
... countries. The product or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx ... Read More
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2025 Global Forecast for Fortified Functional Packaged Foods Market (2026-2031 Outlook)-High Tech Outlook Report
... product or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in ... Read More
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Germany Probiotic Drinks Market - 2025-2028
... drinks market is experiencing steady growth, driven by increasing consumer awareness of gut health and functional beverages. Probiotic drinks, known for their role in promoting digestive health and immunity, have become popular as part of ... Read More
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Europe Wintergreen Oil Market Forecast to 2031 - Regional Analysis - by Type (Organic and Conventional), End Use (Pharmaceuticals, Food and Beverages, Personal Care and Cosmetics, Aromatherapy, and Others), and Distribution Channel (Wholesalers, Supermarkets and Hypermarkets, Pharmacies and Drugstores, and Online Retail)
... 2031. Rising Adoption of Aromatherapy Among Population Drives Europe Wintergreen Oil Market The wellness industry encourages individuals to exercise self-care as it encompasses mental, physical, spiritual, and emotional well-being, which are perceived as key aspects ... Read More
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Nutraceutical Product Testing Market: Industry Trends and Global Forecasts, Till 2035: Distribution by Type of Service Offered (Analytical Testing, Microbiological Testing, Stability Testing and Other Services), Type of Nutraceutical Product (Dietary Supplements, Functional Foods, Functional Beverages and Other Nutraceutical Products), Type of Ingredient (Vitamins, Herbals, Probiotics, Minerals, Enzymes and Amino Acids), End Users (Nutraceutical Developers, Contract Manufacturers, and Regulatory Bodies and Other End Users), Key Geographical Regions (North America, Europe and Asia-Pacific) and Leading Players
... of 9.6% during the forecast period, till 2035. The opportunity for nutraceutical product testing market has been distributed across the following segments: Type of Service Offered Analytical Testing Microbiological Testing Stability Testing Other Services Type ... Read More
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US and Canada Probiotic Food Market - 2024-2027
... in functional foods, increasing inclination towards gut health, and the post-pandemic focus on immunity are key drivers contributing to the steady growth of probiotics in these countries. In both the US and Canada, there is ... Read More
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Vietnam Probiotic Food Supplement Market - 2024-2027
... the forecast period (2024-2027). The Vietnam probiotic food supplement market is experiencing significant growth, driven by rising consumer health consciousness, increasing disposable incomes and a growing trend towards preventive healthcare. One of the primary factors ... Read More
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Indonesia Probiotic Cosmetics Market - 2024-2027
... 7.12% during the forecast period (2024-2027). Indonesian consumers are leaning towards cosmetics formulated with natural and functional ingredients, such as probiotics, due to their perceived benefits in enhancing skin microbiome health. This aligns with Indonesia's ... Read More
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Taiwan Probiotic Food Supplement Market - 2024-2027
... the forecast period (2024-2027). Taiwanese consumers are increasingly informed about the role of probiotics in promoting digestive health, boosting immunity, and enhancing overall well-being. This growing awareness is largely driven by educational campaigns, social media, ... Read More
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US and Canada Probiotics Drinks Market DATAM -2024-2027
... during the forecast period (2024-2027). A growing focus on gut health and immune system support is a primary driver. Post-pandemic health consciousness has spurred interest in probiotic products, with a notable shift from traditional probiotic ... Read More
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Taiwan Probiotic Drink Market - 2024-2027
... forecast period (2024-2027). Advances in technology and consumer data analytics are enabling brands to offer more customized solutions, including probiotic drinks formulated with specific strains and concentrations based on individual health profiles. The market is ... Read More
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Colombia Probiotic Food Supplements Market - 2024-2027
... the forecast period (2025-2028). The Colombian probiotic food supplement market is driven by increasing consumer awareness of gut health and its connection to overall well-being, including immunity, digestion and mental health. Rising health consciousness, particularly ... Read More
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Mexico Probiotic Food Supplement Market - 2025-2028
... the forecast period (2025-2028). The probiotic food supplements market in Mexico is experiencing steady growth, driven by increasing consumer awareness of gut health, rising demand for functional foods and a shift towards preventive healthcare. Responding ... Read More
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Vietnam Probiotic Food Market - 2024-2027
... in Vietnam experienced significant growth in 2023, driven by increasing consumer awareness about digestive health and overall well-being. According to a report by the Ministry of Health, nearly 42% of urban Vietnamese consumers included probiotic-rich ... Read More