Consumer Behavior Market Research Reports & Industry Analysis

Understanding what drives consumer behavior and purchase decisions is at the heart of a successful business plan. The modern day food and beverage industry is alive with buzzwords that are affecting consumer purchase patterns. From the movement toward non-GMOs in food and beverage products to conscientious consumer decisions to combat the obesity epidemic by seeking out sugar alternatives, gluten-free products, and foods fortified with probiotics and antioxidants, all these things must be taken into consideration when targeting American grocery shoppers.

MarketResearch.com offers an extensive collection of consumer behavior related food and beverage reports providing insights into purchasing behavior, shopper tendencies and motivation, consumer attitudes, trends, analysis, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.

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Consumer Behavior Industry Research & Market Reports

  • 2015 NBJ Clean Label Report

    ... the movement. Few consumers have even heard of the term, yet more and more of them are demanding food, supplement, personal care, and household products that adhere to its strictures of fewer synthetic ingredients, fewer ... Read More

  • Demographics of Consumer Food Spending, 2015

    ... easy-to-read breakdown of spending on food overall, food at-home (in 24 categories & sub-categories including beef, poultry, fruits & vegetables, dairy products and bakery products), food away-from-home, and alcoholic beverages. Topics covered include age, income, ... Read More

  • Consumers: food beliefs, attitudes and perceptions

    ... and poisoning (Griffith et al., 1995), environmental issues (Polymeros et al., 2015; von Meyer-Höfer et al., 2015), to health and wellbeing, (Ding et al., 2014) including obesity and obesity related diseases (Babooram et al., 2011; ... Read More

  • Functional Foods: Key Trends by Product Categories and Benefits

    ... growth in this dynamic market today are three benefits people hope to derive from these products: weight management and satiety, sports nutrition and energy. As a result, important shifts in brand positioning, benefits and product ... Read More

  • Brazil Consumers and Sustainability 2014

    ... home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • South Africa Consumers and Sustainability 2014

    ... to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of ... Read More

  • India Consumers and Sustainability 2014

    ... a fuller understanding of consumer attitudes and behaviors in India on the topics of health, environmental friendliness, sustainability, and corporate accountability. This country report uncovers insights unique to the Indian consumer base and examines the ... Read More

  • Russia Consumers and Sustainability 2014

    ... home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • Japan Consumers and Sustainability 2014

    ... home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • China Consumers and Sustainability 2014

    ... home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • Germany Consumers and Sustainability 2014

    ... home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • U.K. - Consumers and Sustainability 2014

    ... to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of ... Read More

  • Gluten-Free Foods Market Forecast 2015-2025

    ... this market will gradually slow down but remain lucrative throughout the forecast period. There are notable regional differences in the popularity of gluten-free diets. Even though they are extremely popular in western countries, the trend ... Read More

  • Shopping for Local Foods in the U.S.

    ... “next organic.” But Packaged Facts estimates local foods to have generated $11.7 billion in sales in 2014 – a tidy sum no doubt, but a drop in the bucket of the overall food/beverage market in ... Read More

  • Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

    ... boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states across a wide variety of diverse markets. Canadean’s comprehensive trend framework ... Read More

  • Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition

    ... presents an ongoing opportunity for foodservice and retail pizza marketers, but a challenge as well: how do you gain market share in a saturated market? Packaged Facts’ report, Pizza Market in the U.S.: Foodservice and ... Read More

  • Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits

    ... the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states. Canadean’s comprehensive trend framework ... Read More

  • TrendSights: Single Lifestyles

    ... explore life as a singleton. Spending on indulgences during the prolonged single years has simply become a way of life. Synopsis Pinpoint key marketing and innovation opportunities that can be employed to entice new product ... Read More

  • The Protein Report: Meat Alternatives - US - January 2015

    ... to substituting for meat? Egg sales have shown notable growth within the past two years, but other segments of the meat alternative category have not fared nearly as well and endured two years of stagnant ... Read More

  • Consumer Behavior 2015-2016

    ... used by companies tomaintain or expand their markets. Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and ... Read More

  • Black Consumers and Dining Out - US - January 2015

    ... ethnic foods? What can restaurants do to attract Black consumers? Is targeted advertising still relevant? It is estimated that in 2014, Black consumers will have spent nearly $44 billion on dining out – up more ... Read More

  • Hispanic Consumers and Dining Out - US - January 2015

    ... on dining out currently have experienced a growth of 44% since 2009 and are projected to continue growing at a healthy pace over the next five years. Hispanics have a variety of places to choose ... Read More

  • What America Eats: Paradigms Shaping Food Choices

    ... how America eats. Using 10-year trending data for consumer attitudes and behaviors, analyses of restaurant menu databases, retail product introductions and proprietary surveys, we present our response in a new report, What America Eats: Paradigms ... Read More

  • Honey Trends: U.S. Retail Market Trade Brief

    ... 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including honey, among others. ... Read More

  • Maple Syrup Trends: U.S. Retail Market Trade Brief

    ... Edition (May 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including conventional ... Read More

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