Motorcycle Manufacturing
Description
Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Jiangmen Dachangjiang Group, Lifan Industry (Group), Loncin Motor, and Zongshen Industrial Group (all based in China); BMW (Germany); Harley-Davidson and Polaris (the US); Hero MotoCorp (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan).
Revenue for the global motorcycle manufacturing industry is expected to grow by about 11% per year through 2027, according to The Freedonia Group. Leading countries for motorcycle manufacturing include China, Germany, and Japan, according to Worlds Top Exports.
The US motorcycle manufacturing industry includes about 430 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $7 billion.
COMPETITIVE LANDSCAPE
Personal income and interest rates drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated with top 50 companies accounting for about 95% of the industry's revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include bicycles and other cycles accounting for more than 5% of the industry's revenue, followed by bicycle, unicycle, and adult tricycle parts.
Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside sources (either third-party companies or other corporate-owned plants), usually on a just-in-time basis. Beginning with the basic steel or aluminum frame, the product proceeds from station to station where components are added to produce a finished product. These components include telescopic forks for holding the front wheel, handlebars, brakes, engines, transmissions, drive shafts, wheels, seats, and fairings (plastic or fiberglass coverings). Paints and coatings are applied in separate operations.
Raw materials include steel and aluminum forgings and castings, chromed metal parts, plastics, fiberglass, vinyl, leather, paints, epoxies, and other coatings.
Low-volume manufacturing by custom bike builders does not justify investment in assembly line processes. The cost of less efficient production processes is covered by the higher selling price of custom bikes.
Revenue for the global motorcycle manufacturing industry is expected to grow by about 11% per year through 2027, according to The Freedonia Group. Leading countries for motorcycle manufacturing include China, Germany, and Japan, according to Worlds Top Exports.
The US motorcycle manufacturing industry includes about 430 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $7 billion.
COMPETITIVE LANDSCAPE
Personal income and interest rates drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated with top 50 companies accounting for about 95% of the industry's revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include bicycles and other cycles accounting for more than 5% of the industry's revenue, followed by bicycle, unicycle, and adult tricycle parts.
Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside sources (either third-party companies or other corporate-owned plants), usually on a just-in-time basis. Beginning with the basic steel or aluminum frame, the product proceeds from station to station where components are added to produce a finished product. These components include telescopic forks for holding the front wheel, handlebars, brakes, engines, transmissions, drive shafts, wheels, seats, and fairings (plastic or fiberglass coverings). Paints and coatings are applied in separate operations.
Raw materials include steel and aluminum forgings and castings, chromed metal parts, plastics, fiberglass, vinyl, leather, paints, epoxies, and other coatings.
Low-volume manufacturing by custom bike builders does not justify investment in assembly line processes. The cost of less efficient production processes is covered by the higher selling price of custom bikes.
Table of Contents
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
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