Middle East and Africa Household Care Market Report and Forecast 2024-2032

Middle East and Africa Household Care Market Report and Forecast 2024-2032



Middle East and Africa Household Care Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Middle East and Africa household care market grew significantly in 2023. Aided by the growing middle-class population, urbanisation trends, and the increasing emphasis on hygiene and cleanliness, the market is projected to further grow at healthy rate in the forecast period.

The household care sector comprises an array of products that cater to cleanliness, maintenance, and the overall upkeep of homes. This includes products like detergents, dishwashing liquids, floor cleaners, disinfectants, and fabric softeners, among others. In the MEA region, these products are seeing burgeoning demand due to a myriad of reasons.

Foremost, urbanisation plays a significant role. As more people move to urban areas, seeking better employment opportunities and lifestyles, they are exposed to global living standards and practices. This urban shift often correlates with an uptick in household care product consumption, driven by the desire for better living conditions and standards.

Moreover, the rising middle-class demographic, especially in nations like Saudi Arabia, UAE, South Africa, and Nigeria, is pushing the Middle East and Africa household care market demand. This demographic often represents a consumer base that is both willing and able to invest in premium household care products, leading to an upscale in both market volume and value.

A noticeable trend, especially post the global pandemic, is the heightened awareness around hygiene and cleanliness. With health advisories stressing the importance of a clean environment in curbing the spread of pathogens, households are increasingly opting for disinfectants, antiseptic wipes, and specialised cleaners. This health-centric trend has considerably boosted sales in the household care sector.

The blend of global and local players is influencing the Middle East and Africa household care market outlook. While international brands are popular, there's a strong undercurrent of demand for local products, often perceived as tailored for regional needs and preferences. Local brands, leveraging this, have been able to carve out significant market shares by offering products that resonate with cultural nuances and specific needs of the MEA populace.

Furthermore, the cosmetic industry’s influence is not restricted to personal care but extends its tendrils into household care as well. Ingredients known for their pleasant fragrances, such as oud, rose, and saffron, common in Middle Eastern fragrances, are being integrated into household products. The resultant fusion appeals to consumers who appreciate the familiar and favoured regional scents.

As per the Middle East and Africa household care market analysis, innovation is another driving factor. As manufacturers invest in research and development, products are continuously evolving. Eco-friendly detergents, enzyme-based cleaners, and organic disinfectants are just a few examples of how the industry is adapting to global sustainability trends and consumer demands for greener products.

Market Segmentation

The market can be divided based on products, and country.

Market Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others
Market Breakup by Country
  • Saudi Arabia
  • United Arab Emirates
  • Nigeria
  • South Africa
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa household care market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Unilever
  • Procter and Gamble
  • Henkel AG and Co. KGaA
  • The Clorox Company
  • S.C. Johnson and Son Inc.
  • Church and Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Middle East
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Household Care Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Household Care Historical Market (2018-2023)
9.3 Middle East and Africa Household Care Market Forecast (2024-2032)
9.4 Middle East and Africa Household Care Market by Products
9.4.1 Laundry Detergents
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Laundry Additives
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Dishwashing
9.4.3.2 Historical Trend (2018-2023)
9.4.3.3 Forecast Trend (2024-2032)
9.4.4 Hard Surface Cleaners
9.4.4.2 Historical Trend (2018-2023)
9.4.4.3 Forecast Trend (2024-2032)
9.4.5 Toilet Care
9.4.5.2 Historical Trend (2018-2023)
9.4.5.3 Forecast Trend (2024-2032)
9.4.6 Others
9.5 Middle East and Africa Household Care Market by Country
9.5.1 Saudi Arabia
9.5.2 United Arab Emirates
9.5.3 Nigeria
9.5.4 South Africa
9.5.5 Others
10 Regional Analysis
10.1 Saudi Arabia
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 United Arab Emirates
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nigeria
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 South Africa
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter and Gamble
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Henkel AG and Co. KGaA
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Clorox Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 S.C. Johnson and Son Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Church and Dwight Co., Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Colgate-Palmolive Company
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2032
2. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2023
3. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
4. Middle East and Africa Household Care Market: Key Industry Highlights, 2018 and 2032
5. Middle East and Africa Household Care Historical Market: Breakup by Products (USD Billion), 2018-2023
6. Middle East and Africa Household Care Market Forecast: Breakup by Products (USD Billion), 2024-2032
7. Middle East and Africa Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Middle East and Africa Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Middle East and Africa Household Care Market Structure

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