Report cover image

Writing Instruments in Poland

Publisher Euromonitor International
Published Mar 05, 2026
Length 20 Pages
SKU # EP20964402

Description

Writing instruments in Poland experienced a significant trend of challengers versus incumbents in 2025, with discounters like Action, Pepco, and Biedronka capturing bulk demand through low-priced multipack offers. The category recorded a retail volume of 207 million units, albeit with marginal growth, and a retail value of PLN703 million, representing a 3% rise. E-commerce grew selectively for mid- and premium products, such as erasable pens and licenced products, holding 9% value share in 2025.

Euromonitor International's Writing Instrumentsin Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Writing Instruments in Poland
Euromonitor International
March 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Challengers drive competition with discounted bulk offerings and promotions
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Polish writing instruments grows despite demographic pressures
Market polarisation draws consumers to discounters and multipacks during back-to-school
Local producers compete with global brands, leveraging discounted bulk sales and promotions
CHART 2 mpik Uses Giveaways to Compete with Discounters in 2025
WHAT’S NEXT?
Writing instruments to pivot towards lifestyle and gifting amidst demographic shifts
Strategic licensing and experiential content bolster writing instrument sales
CHART 3 Wojanek's Pen as Cultural Collectible Among Younger Cohorts
COMPETITIVE LANDSCAPE
Discounters drive market polarisation and influence brand shares
CHANNELS
Offline retail remains dominant through back-to-school promotions
CHART 4 Analyst Insight
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Rossmann Makes Premium Accessible for Loyal Consumers
CHART 7 Analyst Insight
CHART 8 W Kruk Buys Lilou to Secure Gen Z and Alpha Loyalty
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in Poland 2025
CHART 11 Key Insights on Consumers in Poland 2025
CHART 12 Consumer Landscape in Poland 2025
PERSONAL ACCESSORIES IN POLAND
EXECUTIVE SUMMARY
Niche players challenge legacy brands as industry grows
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation driven by impulse buys and self-gifting
Niche players challenge legacy brand acquisitions with storytelling, design and sustainability
WHAT’S NEXT?
Personal statements and wellness culture to propel future performance
Gen Z to drive demand for cultural relevance, elevated design and storytelling
COMPETITIVE LANDSCAPE
Incumbents consolidate share through strategic acquisitions
Niche brands, micro labels, and value players capture growing share
CHANNELS
Offline stores drive distribution, but e-commerce gains further momentum
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us