Vietnam Consumer Lifestyles

Consumer Lifestyles in Vietnam

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer landscape in Vietnam 2024
Personal traits and values
Most c onsumers in Vietnam take health and safety precautions when they leave home
Gen Z spend and prioritise most of their time with their parents
Consumers in Vietnam feel at ease expressing their identity in social circles
Millennials most likely to prefer curated experiences that are tailored to their tastes
Millennials are Vietnam’s most optimistic generation
Personal traits and values survey highlights
Home life and leisure time
Exercise is Vietnam’s most popular home activity, for all but Gen Z
Millennials spend most of their leisure time visiting or updating social media
Younger consumers seeking smart home features
Baby boomers prefer city living more than others in Vietnam
Safety tops the priority list for Vietnamese travellers
Home life and leisure time survey highlights
Eating and dietary habits
Most Vietnamese use daily supplements
Gen Z cite a lack of skill as their main deterrent to cooking at home
Vietnamese consumers usually cook their own meals
Millennials and baby boomers most likely to avoid meat or fish
Millennials most willing to pay more for more sustainable products
Eating and dietary habits survey highlights
Working life
Millennials want an employer that takes ethical and social responsibilities seriously
Vietnamese parents less interested in working from home than their childless counterparts
Millennials are most driven by higher salaries
Consumers in Vietnam have entrepreneurial ambitions
Working life survey highlights
Health and wellness
Daily exercise part of most Vietnamese health-related routines
Vietnamese consumers turn to physical activity to alleviate stress
Vietnamese consumers view health and nutritional properties as highly influential
Millennials most likely to own a wearable
Health and wellness survey highlights
Shopping and spending
Consumers in Vietnam more likely to prefer minimalistic living
Gen X the least brand-loyal generation
Gen Z most likely to seek out niche and exclusive brands
Younger generations say that buying eco-conscious products makes them feel good
Millennials more interested in sustainably-produced goods than others
Millennials most active in their engagement and interactions with companies online
Millennials are Vietnam’s most frequent online shoppers
Younger generations expect to set more money aside for savings
Millennials are Vietnam’s most financially secure generation
Shopping and spending survey highlights

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