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Video Games in Germany

Publisher Euromonitor International
Published Jun 30, 2025
Length 23 Pages
SKU # EP20175028

Description

In 2024, video games in Germany witnessed a decrease in value sales, trailing behind the regional average. Software sales were the highest, primarily due to in-app purchases, while hardware sales experienced a double-digit decline. Notable trends included the increasing popularity of cloud gaming and a consumer preference for core brands. Although the competitive landscape witnessed a marginal decrease in concentration, it is still largely controlled by major players.

Euromonitor International's Video Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in Germany
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games software drives sales due to rising demand for digital content
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software drives sales despite overall category decline
Mobile games remains most popular software platform in Germany
Supercell's Squad Busters leverages in-game purchases, following Brawl Stars model
CHART 2 Newly Released Squad Busters
WHAT’S NEXT?
Video games software to further drive overall sales
Digital drives growth as casual gamers embrace cloud gaming
Nintendo Switch 2 launch to potentially stimulate growth; VR adoption to wane
COMPETITIVE LANDSCAPE
Competitive landscape becomes increasingly fragmented
Familiarity and loyalty drive the most popular video game titles
Heidi Klum and Lego leverage games for market position
CHART 3 Roblox Partnership with Supermodel Heidi Klum
Nintendo Switch 2 and MSI Claw poised for release in 2025
CHANNELS
Retail e-commerce strengthens dominance as distribution channel for video games
Digital downloads lead to GameStop closures; but physical games retain younger consumers
CHART 4 GameStop Stores Closure
CHART 5 Analyst Insight
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Miniverse Miniature Collectibles
CHART 8 My Robot MC 5 App Controlled Construction Toy
CHART 9 Disney and Epic Games Partnership
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2019-2029
CHART 12 PEST Analysis in Germany 2024
CHART 13 Key Insights on Consumers in Germany 2024
CHART 14 Consumer Landscape in Germany 2024
TOYS AND GAMES IN GERMANY
EXECUTIVE SUMMARY
Despite weak performance, positives include collectibles and digital integration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Toys and games in Germany records downturn due to decline of video games
Collectibles boost sales of toys and games
Parents increasingly favour toys that both excite and educate their children
WHAT’S NEXT?
Video games to drive future growth of toys and games
Licensing and influencer collaborations to help shape industry
Digital integration and further retail e-commerce growth
COMPETITIVE LANDSCAPE
Fragmented industry sees increasing concentration due to brand monopolisation
Brands collaborate to broaden market reach in toys and games
CHANNELS
Retail e-commerce strengthens position as dominant distribution channel for toys and games
Online growth challenges offline stores and necessitates omnichannel strategy
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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