Sunglasses in Poland

Sunglasses continued its positive trajectory in 2025, recording a higher growth rate in both current value and volume terms compared to 2024. The improving economic situation in Poland has boosted sales of sunglasses, which are generally seen as both functional and fashionable accessories. Moreover, the importance of proper eye care and UV protection is becoming better understood, and the perception of sunglasses as a protective and preventative measure is growing. Indeed, in 2025, sunglasses is...

Euromonitor International's Sunglasses in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sunglasses in Poland
Euromonitor International
June 2025
List Of Contents And Tables
SUNGLASSES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid growth for sunglasses in 2025 as functionality and fashion trends align
EssilorLuxottica leads with extensive portfolio of well-known brands
Sports eyewear gains traction as active lifestyles become commonplace
PROSPECTS AND OPPORTUNITIES
Growth in current value terms predicted, but volume sales may stutter
Sustainability trend set to gather pace in the coming years
AI and digitalisation will drive innovation in the category over the forecast period
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2020-2025
Table 2 Sales of Sunglasses: Value 2020-2025
Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
Table 4 Sales of Sunglasses: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
Table 9 Forecast Sales of Sunglasses: Value 2025-2030
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN POLAND
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2020-2025
Table 13 Sales of Eyewear by Category: Value 2020-2025
Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 18 Distribution of Eyewear by Format: % Value 2020-2025
Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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