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Store Cards in Denmark

Publisher Euromonitor International
Published Mar 02, 2026
Length 20 Pages
SKU # EP20964407

Description

Store cards in Denmark posted negative results in terms of circulation numbers and volume transactions in 2025. This was in keeping with the pattern observed over most of the review period, as the category is in structural decline due to the overwhelming preference for debit and credit cards among consumers and the growing adoption of app-based alternatives by retailers and other merchants. The same factors continued to depress current value transactions, though they did increase for the first t...

Euromonitor International's Store Card Transactions in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Store Cards in Denmark
Euromonitor International
March 2026
List Of Contents And Tables
STORE CARDS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Store cards continue to lose ground to alternative payment solutions
INDUSTRY PERFORMANCE
Declining trend in circulation numbers persists
Current value transactions return to growth in 2025
WHAT’S NEXT
Outlook for store cards remains poor
Falling usage levels will continue to discourage innovation
COMPETITIVE LANDSCAPE
Forbrugsforeningen af 1886 retains outright lead in 2024
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN DENMARK
EXECUTIVE SUMMARY
Total transactions rise at healthy rates in volume and current value terms
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Saturation and migration to digital platforms depress card circulation numbers
Consumers and merchants continue to embrace mobile payments
WHAT’S NEXT?
Growth in transactions will remain robust as card circulation numbers continue to fall
VOP scheme likely to be implemented well before mid-2027 deadline
COMPETITIVE LANDSCAPE
Major retail banks still the top issuers by value
Dankort remains the leading operator despite loss of ground to Visa and Mastercard
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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