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Retail Tissue in Denmark

Publisher Euromonitor International
Published Mar 10, 2025
Length 22 Pages
SKU # EP19864024

Description

In 2024, the retail tissue market in Denmark experienced marginal retail value growth, driven by the trend toward premiumisation. Consumers were increasingly seeking higher-quality products, and brands were responding with innovations that justify premium pricing. For example, Lotus Royal, a leading toilet paper brand, emphasises its perfect balance between softness and strength. It markets itself as a pleasant, soft, and highly absorbent option, catering to consumers who prioritise comfort and...

Euromonitor International's Retail Tissue in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Retail Tissue in Denmark
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL TISSUE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail value growth is driven by premiumisation and sustainability in 2024
Salling Group retains its lead, benefiting from its various ranges of private label goods
Discounters improves its share as consumers reach for affordable alternatives
PROSPECTS AND OPPORTUNITIES
Napkins is set to lead growth, as cost-conscious consumers entertain guests at home
Improvements in logistics and a demand for convenience will support growth for retail e-commerce
Innovation may focus on infusing products with skincare, offering consumers added benefits
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2019-2024
Table 2 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 5 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN DENMARK
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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