Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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RTD Coffee in South Korea
RTD Coffee in South Korea RTD coffee in South Korea faced a declining trend in off-trade volume terms in 2023, which is set to continue in 2024. RTD coffee, traditionally valued for its convenience, is increasingly being challenged by the rising consumer preference for low cost, experience-oriented ... Read More
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RTD Tea in South Korea
RTD Tea in South Korea Overall RTD tea in South Korea is set to maintain solid off-trade volume growth in 2024. In this year, the trend towards reduced sugar is still clearly visible. As health-conscious consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to r ... Read More
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RTD Coffee in China
RTD Coffee in China Despite a resurgence in sales in 2023 following the reopening of offline retailers, RTD coffee is projected to experience single-digit declines in off-trade volume and current value sales in 2024. Demand for RTD coffee has weakened as consumers shift towards healthier options or ... Read More
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RTD Tea in China
RTD Tea in China As consumers in China are increasingly pursuing healthier lifestyles, the demand for sugar-free and reduced sugar RTD tea has been rising, making these products key growth drivers in the overall category. In 2024, the off-trade volume and current value growth rates of reduced sugar ... Read More
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Ready to Dominate? RTDs, Simmering Volatility and Effervescent Trajectories
Ready to Dominate? RTDs, Simmering Volatility and Effervescent Trajectories Capturing the key values , aspirations and rituals embraced by core youth demographics through the ages, RTDs mirror the zeitgeist and will hence remain fluid, adaptable and disruptive. From wine coolers to alcopops and from ... Read More
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Rtds in India
Rtds in India India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD) options with an emphasis on flavour. Y ... Read More
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World Market for Health and Wellness
World Market for Health and Wellness Health and wellness sales witnessed another strong growth performance in 2023; with consumers increasingly viewing food and drinks as a long-term investment into health. Dietary and free from labels are a clear direction of travel, promising not only harmless pro ... Read More
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Singapore Rtds
Rtds in Singapore RTDs saw slower total volume growth in Singapore in 2023 compared with the previous two years, which recorded high growth, spurred by the rebound of the on-trade channel, along with revenge socialising and the release of pent-up demand for indulgent experiences. However, despite hi ... Read More
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Germany Rtds
Rtds in Germany RTDs in Germany continued to record strong total volume growth in 2023, despite a slowdown following the double-digit growth witnessed the previous year. The category’s performance was mainly driven by the rising popularity of spirit-based RTDs. The latter’s convenience makes it part ... Read More
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Ecuador Rtds
Rtds in Ecuador Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has witnessed a surge in imported ready-to-d ... Read More
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Azerbaijan Rtds
Rtds in Azerbaijan RTDs continue to occupy a niche position within alcoholic drinks in Azerbaijan, with a particular focus on attracting young consumers. Historically perceived as an economical drink, RTDs were revitalised in 2022-2023 with the introduction of the new Rio brand from A+Co MMC. This i ... Read More
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Ukraine Rtds
Rtds in Ukraine RTDs witnessed a steep decline in sales in total volume terms in 2022 with only a limited recovery recoded in 2023. The weak sales performance is related to RTDs being predominantly targeted at women and younger consumers (of a legal drinking age). With an estimated 20% of the Ukrain ... Read More
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Indonesia Rtds
Rtds in Indonesia In 2023, RTDs witnessed much lower volume growth in Indonesia. This modest growth reflects the normalisation of consumer demand following the sharp increase in 2022. Increasing competition from similar-tasting beverages like shochu/soju, cider, and flavoured/mixed lagers is also a ... Read More
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Malaysia Rtds
Rtds in Malaysia RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and the restrictions imposed to contr ... Read More
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Serbia Rtds
Rtds in Serbia Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing higher sales growth due to the grea ... Read More
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New Zealand Rtds
Rtds in New Zealand RTDs remains the strongest performing category within New Zealand’s alcoholic drinks industry and the category was reinvigorated over the review period thanks to the rapid success of emerging local brand Pal’s, the success of which has largely redefined the category along health ... Read More
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Costa Rica Rtds
Rtds in Costa Rica Consumer demand for RTDs continues to expand in Costa Rica in 2023 as new products enter the category. Consumers are also increasingly appreciating the convenience of RTDs (typically in can formats) as they are pre-mixed. In addition, sales are benefiting from the widespread distr ... Read More
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Thailand Rtds
Rtds in Thailand RTDs saw volume sales increase in Thailand in 2023. Consumers have been increasingly consuming the product since the end of the COVID-19 crisis, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal routines and have engaged in more out ... Read More
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Sweden Rtds
Rtds in Sweden RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract consumers looking for novel flavours. A ... Read More
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Brazil Rtds
Rtds in Brazil RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour profile, towards spirit-based RTDs ... Read More
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North Macedonia Rtds
Rtds in North Macedonia While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are typically used as mixers in cockt ... Read More
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Kazakhstan Rtds
Rtds in Kazakhstan Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an experience. RTDs are not living up to suc ... Read More
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Slovenia Rtds
Rtds in Slovenia Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing or purchasing multiple ingredien ... Read More
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Tunisia Rtds
Rtds in Tunisia 2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility, appealing to consumers who seek hassle-f ... Read More
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Lithuania Rtds
Rtds in Lithuania RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising obesity and diabetes levels alo ... Read More
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