Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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The US Alcoholic Drinks
Alcoholic Drinks in the US In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories across the spectrum, but c ... Read More
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The US Rtds
Rtds in the US In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but better”, in consumables overall. The argu ... Read More
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China Rtds
Rtds in China RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually embracing lower alcohol drinks, including ... Read More
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China RTD Coffee
RTD Coffee in China As full reopening after COVID-19 was seen in the country in 2023, RTD coffee in China recorded single-digit growth in both off-trade volume and current value terms; however, sales remained below the 2021 level. RTD coffee experienced a decline in 2022 due to the pandemic lockdown ... Read More
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China Concentrates
Concentrates in China Concentrates in China saw off-trade RTD volume and current value declines in 2023. Nevertheless, liquid concentrates maintained solid growth by both measures in this year, driven by coffee liquid concentrates, which are being increasingly popular in the Chinese market. This is ... Read More
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China RTD Tea
RTD Tea in China RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea compared with regular still RTD tea. R ... Read More
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Soft Drinks Packaging in Singapore
Soft Drinks Packaging in Singapore Metal beverage cans remained the leading pack type in Singapore’s soft drinks packaging market in 2023, driven largely by their use in the cola carbonates and RTD tea categories. The usage of metal beverage cans also continues to see rising packaging unit volumes, ... Read More
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Premiumisation in Spirits: Aspiration and Adversity
Premiumisation in Spirits: Aspiration and Adversity While premiumisation has demonstrated remarkable resilience in spirits, the inevitable slowdown is now underway. Discretionary spending is being scaled back, as a result of prolonged cost of living pressures, and the effects will become increasingl ... Read More
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RTD Coffee in Austria
RTD Coffee in Austria RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a high level of popularity - es ... Read More
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RTD Tea in Austria
RTD Tea in Austria In 2023, consumers were more active and spent increased time away from home, driving demand for products that could be consumed on the go, including RTD tea. The product is a popular alternative to regular carbonates or even water, especially as RTD tea is perceived as healthier t ... Read More
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RTD Tea in New Zealand
RTD Tea in New Zealand During the review period, RTD tea benefited strongly from an association with health and wellness preferences, with carbonated RTD tea and kombucha in particular aligning with functional health and wellness trends and being a major driver behind overall growth in the category. ... Read More
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RTD Coffee in New Zealand
RTD Coffee in New Zealand Within RTD coffee, the popularity of the category has been driven by cold brew coffee. The RTD coffee category is amongst the most sensitive of all soft drinks categories to international pricing pressures owing to its reliance on imported coffee. Statistics New Zealand dat ... Read More
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RTD Coffee in South Korea
RTD Coffee in South Korea The era of the “3 Highs” – high-interest rates, high inflation, and high oil prices – led to the rise of RTD (ready-to-drink) coffee as a popular alternative to expensive coffee shops. This trend prompted both traditional coffee beverage companies such as Dong Suh and Lotte ... Read More
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RTD Tea in South Korea
RTD Tea in South Korea RTD tea is set to see minimal growth off-trade volume growth in 2023. However, vastly difference performances are expected across categories. For instance, whilst regular still RTD tea is set to see a negligible decline, reduced sugar still RTD tea is expected to see low growt ... Read More
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RTD Coffee in Greece
RTD Coffee in Greece RTD coffee has a very low penetration in Greece, largely due to strong competition from fresh coffee. The strong coffee culture in the country, and the wide availability of specialist coffee shops means that takeaway coffee prices are very competitive. Despite the on-the-go coff ... Read More
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RTD Coffee in Denmark
RTD Coffee in Denmark Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee served by cafés and specialis ... Read More
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RTD Tea in Denmark
RTD Tea in Denmark RTD tea volume sales saw healthy growth in 2023 thanks largely to rising demand in two key areas – the emerging carbonated RTD tea and kombucha category, which saw double-digit volume growth during the year, and reduced sugar RTD tea. Both these categories benefited from the promi ... Read More
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RTD Tea in Egypt
RTD Tea in Egypt While RTD tea has performed reasonably well in 2023, it remains very much a niche area in Egypt, with only sports drinks generating lower off-trade volume sales among the main categories in the local soft drinks market. Even with the emergence of cheaper varieties from domestic manu ... Read More
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RTD Tea in Greece
RTD Tea in Greece The penetration of RTD Tea sales in supermarkets remains low, and the bulk of the retail volume is derived from the impulse channel. As impulse purchases drive consumption, RTD tea is less impacted by the cut in consumer spending that is challenging most soft drinks categories. The ... Read More
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RTD Tea in Vietnam
RTD Tea in Vietnam RTD tea continues to post steady growth in off-trade volume terms in 2023, while in on-trade volume terms sales continue to post a strong recovery. The strong performance from RTD tea is thanks to the burgeoning health and wellness trend in Vietnam, with some consumers switching t ... Read More
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RTD Tea in Colombia
RTD Tea in Colombia Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for packaging and energy). As a result, so ... Read More
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RTD Tea in Azerbaijan
RTD Tea in Azerbaijan RTD tea in Azerbaijan posted another year of strong growth, both in retail volume and current value terms in 2023. As a beverage, tea enjoys widespread popularity in Azerbaijan, however per capita consumption of RTD Tea lags behind that of other post-Soviet countries in the Asi ... Read More
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RTD Coffee in Belgium
RTD Coffee in Belgium RTD coffee maintains its rapid growth in volume terms throughout 2023, particularly as it is predominantly consumed as an on-the-go indulgence beverage in Belgium. Its functionality, often perceived as a quick energy boost, contributes significantly to its popularity. Players i ... Read More
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RTD Tea in France
RTD Tea in France At first sight, RTD tea continued to progress strongly in current value terms in 2023. However, this was a result of the strong impact of inflation, with the rising cost of materials – imported tea, sugar and even water (with a growing risk of shortage during the summers in France) ... Read More
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RTD Coffee in France
RTD Coffee in France RTD coffee has inevitably been on the path to recovery after struggling during the COVID-19 crisis. But its reprieve has not been as strong as was expected. RTD coffee was one of the soft drinks categories hit hardest by the pandemic. With forecourt retailers being a key distrib ... Read More
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