Post-COVID-19, as travel and work activities resumed, there was a rebound in off-trade impulse consumption and demand for RTD coffee, leading to strong retail volume growth in 2022, albeit from a relatively low base. Such positive growth continues in 2023.
Euromonitor International's RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Bulgaria
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Younger consumers show rising interest though seasonality limits growth
Growth remains subject to economic pressures and distribution dynamics
International brands rule competitive landscape of RTD coffee in Bulgaria
PROSPECTS AND OPPORTUNITIES
Growth potential remains with innovative developments expected during forecast period
Foodservice to continue to present challenges, while domestic players may gain ground
E-Commerce will keep on rising
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023