In 2025, the New Zealand pet care industry is poised to continue its growth, driven by the premiumisation and humanisation of pet care products. Consumer demand for high-quality, nutritionally rich pet food, featuring premium ingredients such as green-lipped mussels and king salmon, remains a significant market driver. The market has witnessed a decline in economy-priced private label products, with a notable shift towards mid-priced and premium segments. This trend is evidenced by the disappear...
Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Pet Care in New Zealand
- Euromonitor International
- May 2025
- List Of Contents And Tables
- PET CARE IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Pet care in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for pet care?
- MARKET INDICATORS
- Table 1 Pet Populations 2020-2025
- MARKET DATA
- Table 2 Sales of Pet Food by Category: Volume 2020-2025
- Table 3 Sales of Pet Care by Category: Value 2020-2025
- Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
- Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
- Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
- Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
- Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
- Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
- Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
- Table 11 Distribution of Pet Care by Format: % Value 2020-2025
- Table 12 Distribution of Pet Care by Format and Category: % Value 2025
- Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
- Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
- Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
- Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
- Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
- Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- DOG FOOD IN NEW ZEALAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premiumisation and supply shifts drive steady market growth
- Competitive landscape shaped by premium positioning and wet food growth
- Shift towards specialist channels and e-commerce diversification
- PROSPECTS AND OPPORTUNITIES
- Premiumisation and health-driven trends to support steady growth
- E-commerce expansion to reshape shopping behaviour
- Innovation focused on natural and personalised nutrition
- Summary 3 Dog Food by Price Band 2025
- CATEGORY INDICATORS
- Table 58 Dog Owning Households: % Analysis 2020-2025
- Table 59 Dog Population 2020-2025
- Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
- CATEGORY DATA
- Table 61 Sales of Dog Food by Category: Volume 2020-2025
- Table 62 Sales of Dog Food by Category: Value 2020-2025
- Table 63 Sales of Dog Food by Category: % Volume Growth 2020-2025
- Table 64 Sales of Dog Food by Category: % Value Growth 2020-2025
- Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
- Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
- Table 67 NBO Company Shares of Dog Food: % Value 2020-2024
- Table 68 LBN Brand Shares of Dog Food: % Value 2021-2024
- Table 69 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
- Table 70 Distribution of Dog Food by Format: % Value 2020-2025
- Table 71 Forecast Sales of Dog Food by Category: Volume 2025-2030
- Table 72 Forecast Sales of Dog Food by Category: Value 2025-2030
- Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
- Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
- CAT FOOD IN NEW ZEALAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Shifting consumer behaviour drives premiumisation and diversified product formats
- Competitive dynamics shaped by Nestlé’s aggressive expansion
- Supermarkets dominate while e-commerce grows modestly
- PROSPECTS AND OPPORTUNITIES
- Health-focused innovation to underpin steady market expansion
- Gradual e-commerce expansion complements supermarket dominance
- Innovation driven by natural ingredients and functional diets
- Summary 2 Cat Food by Price Band 2025
- CATEGORY INDICATORS
- Table 19 Cat Owning Households: % Analysis 2020-2025
- Table 20 Cat Population 2020-2025
- Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
- CATEGORY DATA
- Table 22 Sales of Cat Food by Category: Volume 2020-2025
- Table 23 Sales of Cat Food by Category: Value 2020-2025
- Table 24 Sales of Cat Food by Category: % Volume Growth 2020-2025
- Table 25 Sales of Cat Food by Category: % Value Growth 2020-2025
- Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
- Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
- Table 28 NBO Company Shares of Cat Food: % Value 2020-2024
- Table 29 LBN Brand Shares of Cat Food: % Value 2021-2024
- Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
- Table 31 Distribution of Cat Food by Format: % Value 2020-2025
- Table 32 Forecast Sales of Cat Food by Category: Volume 2025-2030
- Table 33 Forecast Sales of Cat Food by Category: Value 2025-2030
- Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
- OTHER PET FOOD IN NEW ZEALAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth remains subdued amid niche market limitations
- Masterpet retains leadership, supported by Vitapet’s strong supermarket presence
- Supermarkets dominate distribution, driven by convenience and affordability
- PROSPECTS AND OPPORTUNITIES
- Small mammals present modest growth opportunities
- E-commerce growth remains steady but constrained
- Innovation remains modest but aligns with broader pet industry trends
- CATEGORY INDICATORS
- Table 36 Other Pet Population 2020-2025
- CATEGORY DATA
- Table 37 Sales of Other Pet Food by Category: Volume 2020-2025
- Table 38 Sales of Other Pet Food by Category: Value 2020-2025
- Table 39 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
- Table 40 Sales of Other Pet Food by Category: % Value Growth 2020-2025
- Table 41 LBN Brand Shares of Bird Food: % Value 2021-2024
- Table 42 LBN Brand Shares of Fish Food: % Value 2021-2024
- Table 43 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
- Table 44 Distribution of Other Pet Food by Format: % Value 2020-2025
- Table 45 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
- Table 46 Forecast Sales of Other Pet Food by Category: Value 2025-2030
- Table 47 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
- Table 48 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
- PET PRODUCTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Pet healthcare drives value growth in a maturing market
- Masterpet maintains leadership across multiple segments
- Distribution shifts towards specialisation and e-commerce expansion
- PROSPECTS AND OPPORTUNITIES
- Health and wellness to underpin steady market growth
- E-commerce growth shaped by category-specific dynamics
- Innovation fuelled by regulatory shifts and premiumisation
- CATEGORY DATA
- Table 49 Sales of Pet Products by Category: Value 2020-2025
- Table 50 Sales of Pet Products by Category: % Value Growth 2020-2025
- Table 51 Sales of Pet Healthcare by Type: % Value 2020-2025
- Table 52 Sales of Other Pet Products by Type: % Value 2020-2025
- Table 53 NBO Company Shares of Pet Products: % Value 2020-2024
- Table 54 LBN Brand Shares of Pet Products: % Value 2021-2024
- Table 55 Distribution of Pet Products by Format: % Value 2020-2025
- Table 56 Forecast Sales of Pet Products by Category: Value 2025-2030
- Table 57 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
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