Pet Care in Portugal

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	52 Pages	Euromonitor International	May, 2025	EP20050480

Best Price Guarantee
Price	from $2,275
Length	52 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050480

Value and volume sales of pet care are set to rise in 2025. Pet care in Portugal continues to expand, underpinned by three key factors. First, the number of pets — particularly small-breed dogs and cats — has increased, reflecting their suitability for apartment living. Cats, in particular, are favoured for their independence, and their population has grown significantly. Legal requirements for the registration of pets, including stray animals collected by municipalities, have also improved the...

Euromonitor International's Pet Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in Portugal
Euromonitor International
May 2025
List Of Contents And Tables
PET CARE IN PORTUGAL
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2020-2025
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2020-2025; Table 3 Sales of Pet Care by Category: Value 2020-2025; Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025; Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025; Table 6 NBO Company Shares of Pet Food: % Value 2020-2024; Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025; Table 11 Distribution of Pet Care by Format: % Value 2020-2025; Table 12 Distribution of Pet Care by Format and Category: % Value 2025; Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025; Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030; Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ongoing premiumisation and demand for natural, locally sourced ingredients support growth in dog food
Mars Inc maintains leadership, while PetMaxi emerges as a key domestic innovator
Supermarkets remain dominant, but e-commerce grows due to price transparency and convenience
PROSPECTS AND OPPORTUNITIES
Health and nutrition concerns to drive continued premiumisation and expansion of supplements
E-commerce poised for further expansion as price-savvy and younger consumers lead adoption
Innovation to focus on protein sources and sustainable packaging solutions: Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2020-2025; Table 20 Dog Population 2020-2025; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA: Table 22 Sales of Dog Food by Category: Volume 2020-2025; Table 23 Sales of Dog Food by Category: Value 2020-2025; Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025; Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025; Table 28 NBO Company Shares of Dog Food: % Value 2020-2024; Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024; Table 31 Distribution of Dog Food by Format: % Value 2020-2025; Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030; Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising cat ownership and premiumisation drive value growth
Nestlé remains the leader while Mars emerges as a dynamic challenger
Supermarkets dominate distribution while pet superstores gain ground
PROSPECTS AND OPPORTUNITIES
Sustained value growth expected through premiumisation and adoption
E-commerce poised for expansion among younger, price-sensitive shoppers
Product innovation and health-focused snacks will support future growth: Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2020-2025; Table 37 Cat Population 2020-2025; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA: Table 39 Sales of Cat Food by Category: Volume 2020-2025; Table 40 Sales of Cat Food by Category: Value 2020-2025; Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025; Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025; Table 45 NBO Company Shares of Cat Food: % Value 2020-2024; Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024; Table 48 Distribution of Cat Food by Format: % Value 2020-2025; Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030; Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Limited interest in non-traditional pets curbs volume growth despite value increase
Vitakraft maintains leadership in a shrinking market
Supermarkets remain dominant while e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Sluggish outlook as other pet ownership continues to decline
Retailers streamline assortments while online channels offer more choice
Lack of innovation continues to hinder category appeal
CATEGORY INDICATORS: Table 53 Other Pet Population 2020-2025
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2020-2025; Table 55 Sales of Other Pet Food by Category: Value 2020-2025; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025; Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025; Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024; Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024; Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030; Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness and grooming trends boost value sales
Bayer and Boehringer lead a dynamic healthcare sub-category
Supermarkets lead while e-commerce gains popularity through convenience
PROSPECTS AND OPPORTUNITIES
Health consciousness and grooming habits support steady growth
E-commerce expands as informed shoppers seek choice and savings
Innovation will underpin premiumisation in grooming and litter products
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2020-2025; Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025; Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025; Table 69 Sales of Other Pet Products by Type: % Value 2020-2025; Table 70 NBO Company Shares of Pet Products: % Value 2020-2024; Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024; Table 72 Distribution of Pet Products by Format: % Value 2020-2025; Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030