Pet Care in Austria

Sales of pet care in Austria are expected to rise in both value and volume terms in 2025. Despite the pet population remaining relatively stable with minimal growth, both volume and value sales are forecast to perform well, driven primarily by pet food. An increasing number of consumers are opting for prepared pet food, driven by several factors including time constraints, a growing demand for convenience, and the expanding range of specialised products. Changing consumer behaviour is aligned wi...

Euromonitor International's Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Pet Care in Austria
Euromonitor International
June 2025
List Of Contents And Tables
PET CARE IN AUSTRIA
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2020-2025
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation, health benefits and the rising dog population supports value growth
Vitakraft Pet Care records a strong performance offering health-focused dog treats
Pet shops and superstores lead distrubution as consumers appreciate additional in-person services
PROSPECTS AND OPPORTUNITIES
A shift towards premium food with functional benefits is expected to support growth
Subscription services and delivery options will continue to support sales through retail e-commerce
Health is set to shape product innovation, with free-from recipes and human grade ingredients being key
Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breed-specific nutrition and a migration away from homemade food supports growth
Mars Austria OG leads while Vitakraft Pet Care GmbH & Co KG records the strongest growth
Supermarkets and pet stores and superstores compete for the leading position
PROSPECTS AND OPPORTUNITIES
Wet cat food is expected to remain a driver of growth as launches focus on premiumisation
Improved online-only features are set to support growth for retail e-commerce
Innovation will focus on products that support the specific health needs of cats
Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2020-2025
Table 37 Cat Population 2020-2025
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 39 Sales of Cat Food by Category: Volume 2020-2025
Table 40 Sales of Cat Food by Category: Value 2020-2025
Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Cat Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The easing of price increases supports retail volume growth for other pet food
Fressnapf Handels GmbH retains its lead while improving its share
Pet shops and superstores offer a wide variety of niche pet food options, leading sales
PROSPECTS AND OPPORTUNITIES
Growth will be driven by small mammals/reptile food, with a focus on premium solutions
Convenience, ease and susbscription services are set to drive share for retail e-commerce
Sustainbility, nutrition and personalised solutions are expected to be the focus of innovation
CATEGORY INDICATORS
Table 53 Other Pet Population 2020-2025
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pet humanisation drives growth as consumers invest in pet healthcare
Fressnapf Handels GmbH maintains its lead, boosting share for private label goods
Pet shops and superstores retains its dominance as consumers appreciate in-store services
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by pet humanisation and health-focused spending
Retail e-commerce will continue to expand as a key channel for pet products
Innovation and sustainability are set to shape the future of pet products in Austria
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2020-2025
Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 72 Distribution of Pet Products by Format: % Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030

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