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Navigating Diaper Demand in the Baby Bust Economy

Publisher Euromonitor International
Published Jun 30, 2025
Length 48 Pages
SKU # EP20175113

Description

In a baby bust economy, the baby diaper industry must address declining birth rates by harnessing per capita penetration. This involves targeted portfolio segmentation, evidence-backed wellness enhancement and agile channel strategies. Adjacent areas of broader baby and maternity care and senior hygiene offer scope beyond diapers for long-term growth and customer lifetime value.

Euromonitor International's Navigating Diaper Demand in the Baby Bust Economy global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

48 Pages
Executive summary
Introduction
Tackle neglected users and need gaps
Sharpen wellness-led value shift
Democratise shopper journey
Identify logical adjacencies beyond diaper care
Conclusion

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