Megatrends in the United Arab Emirates

Megatrends in the United Arab Emirates

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United Arab Emirates.

Euromonitor's Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Archer Aviation plans to launch air taxis in Abu Dhabi
Tech is being used to simplify everyday tasks
Consumers seek flexibility in all areas of life
Many shoppers want to see before they buy
Consumers enjoy the flexibility of online shopping
Convenience drives demand for meal kits
Digital living
Data centres expand as digital transformation continues
More activities move online
Consumers are protective of their personal data
Millennials are the most likely to share data in exchange for personal offers
Friends and family are still the most trusted information source
More consumers expect to increase face-to-face activities than online activities
Diversity and inclusion
Diverse urban consumers spur demand for authentic Asian cuisine
Baby Boomers are the most eager to voice their opinions
Most want to make a positive difference to the world
UAE residents generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Abu Dhabi’s Yas Island Metaverse offers users an immersive experience
Consumers enjoy socialising both on- and offline
Safety is the number one priority when choosing a holiday destination
More consumers value real world than online experiences
Meal plan service PrepHero revamps its menu with healthier options
Consumers are keen to express themselves via their online personas
UAE residents enjoy tailored experiences
Premium pet food brand Furchild enlists celebrity vet to address owners’ concerns
Most people want a simpler life
Millennials have the most confidence in their investments
Healthfulness and high quality are prized attributes
Pursuit of value
Majid Al Futtaim’s SHARE reward scheme partners with FAB for new credit card
Gen X are the thriftiest shoppers
Consumers express concern over rising living costs
UAE residents embrace the circular economy
Many are seeking ways to make their money go further
Shopper reinvented
New concept store ETHER offers unique shopping experience
Consumers are more likely than globally to trust celebrity-endorsed brands
Shoppers are still most likely to buy appliances in physical stores
S-commerce is well-developed among tech-savvy residents
Baby Boomers are the most likely to shop via social media channels
Sustainable living
Circular packaging to take centre stage in the UAE
UAE residents are eager to help those in need
Baby Boomers are the keenest recyclers
Reducing food waste tops the list of green activities
Consumers are keen to make their voices heard
Recyclable packaging is considered the most sustainable
Switch Foods launches new range of alt meats across the UAE
Massage is the leading antidote to stress
Consumers are taking a greater interest in health and wellness
Outside precautions continue to be taken in the post-pandemic era
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