Megatrends in Peru

Megatrends in Peru

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru.

Euromonitor's Megatrends in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Ride-hailing app Yango arrives in Peru and launches delivery service
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Peruvians like to see what they are buying
Convenience drives e-commerce demand
Millennials lack time for cooking
Digital living
Kipi the robot brings educational opportunities to rural parts of Peru
The majority of Peruvians now regularly order food for home delivery
Consumers are protective of their personal data
Generation Z are most likely to be anonymous online
Friends and family remain the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Agente Cash promotes financial inclusion in rural Peru
Older generations are the most vocal about political issues
Baby Boomers want to change the world for the better
Most Peruvians feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Miniso unveils unique experiential store aimed at young, tech-savvy consumers
Peruvians enjoy socialising both on- and offline
Relaxation is the key priority in a holiday destination
Most consumers prefer real world to online experiences
Manzana Verde offers personalised meal plans and AI-powered nutritional advice
Millennials are keen to generate an online persona
Peruvians enjoy tailored experiences
Rintisa relaunches premium pet food brand Canbo with sustainable packaging
Consumers want a simpler life
Millennials are the least concerned about the future
Health, quality and comfort are prized attributes
Pursuit of value
Discounter Mass continues rapid growth as consumers look for cost-saving solutions
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living
Peruvians are starting to embrace the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
Grupo EFE moves into e-commerce with acquisition of Juntoz digital mall
Millennials are the most likely to enjoy customised experiences
In-store shopping is still the preferred channel for most categories
S-commerce gains traction as part of the move towards omnichannel
Millennials make the most purchases on social media
Sustainable living
LimaTours becomes Peru’s first carbon neutral tour operator
Peruvians are keen to play a part in protecting the environment
Mindful consumption is on the rise
Reducing plastics use tops the list of green activities
Peruvians are politically active
Biodegradable packaging is considered the most sustainable
Holy Plants restaurant offers plant-based burgers as an alternative to traditional fast food
Massage and meditation are used as the main antidotes to stress
Peruvians take a keen interest in healthier foods
Consumers remain wary of health and safety in post-pandemic era
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