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Meat in Germany

Publisher Euromonitor International
Published Jan 20, 2026
Length 20 Pages
SKU # EP20807748

Description

Total volume sales of meat in Germany rose only slightly in 2025, with per capita intake still below historical averages as health, environmental and animal welfare concerns reinforced flexitarian eating patterns. Poultry remained more resilient than pork, with poultry recording the fastest growth, while pork showed an early recovery that is expected to prove short-lived. Easing food inflation from July 2025 did not fully reverse cost-of-living effects, and shoppers increasingly bought smaller p...

Euromonitor International's Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Meat in Germany
Euromonitor International
January 2026
List Of Contents And Tables
MEAT IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based alternatives intensify pressure on meat volumes
INDUSTRY PERFORMANCE
Slow growth in meat consumption amid rise of flexitarianism
Inflation pressures reshape purchasing behaviour, while ethical and sustainability attributes drive innovation
WHAT’S NEXT?
Reduced consumption and rise of meat alternatives
Animal welfare comes to the fore
Summary 1 Major Processors of Meat 2025
CATEGORY DATA
Table 1 Total Sales of Meat by Category: Total Volume 2020-2025
Table 2 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Meat by Category: Volume 2020-2025
Table 4 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Meat by Category: Value 2020-2025
Table 6 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
CHANNELS
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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