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Loyalty Reloaded: Gamify or Get Left Behind

Publisher Euromonitor International
Published Sep 10, 2025
Length 39 Pages
SKU # EP20401894

Description

As brands seek to strengthen customer loyalty, gamification is emerging as an important mechanic shaped by technology and changing consumer preferences to engage and retain consumers. By making interactions more fun, rewarding achievement and encouraging participation, gamified loyalty helps improve brands’ key performance indicators while deepening brand advocacy.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table of Contents

39 Pages
Executive summary
Introduction
Gamification in action
New technologies powering the loyalty play
Conclusion

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