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Limited-Service Restaurants in the US

Publisher Euromonitor International
Published Mar 13, 2026
Length 38 Pages
SKU # EP21012437

Description

Limited-service restaurants saw current value growth in 2025, driven primarily by menu price increases rather than transaction volumes, which remained flat or negative as lower-income consumers pulled back. Shoppers increasingly scrutinised value amid inflation, although formats offering convenience, consistency and specialised menus maintained traffic. Middle Eastern chained limited-service restaurants demonstrated the strongest growth, benefiting from health perceptions and favourable protein...

Euromonitor International's Limited-Service Restaurants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Limited-Service Restaurants in the US
Euromonitor International
March 2026
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value and convenience drive growth amid pricing pressures
INDUSTRY PERFORMANCE
Limited-service growth continues apace as convenience and value take centre stage
Chained Middle Eastern limited-service restaurants sees the strongest growth
Fulfilment in the US continues to favour convenience
WHAT’S NEXT?
Limited-service restaurants set to see significant growth over the forecast period
Fulfilment channels to become less discrete as formats evolve
Innovation will stand out as an important tool to combat price and labour disruptions
COMPETITIVE LANDSCAPE
McDonald’s returns to its Monopoly roots
Blaze Pizza sees strong growth as it slices through the competition
Chained limited-service restaurants holds the lion’s share of sales
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN THE US
EXECUTIVE SUMMARY
Macroeconomic and policy disruptions reshape consumer foodservice
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Navigating operational volatility and the premiumisation of value
Brands adapt to capture value-conscious diners demanding convenience
Loyalty programmes and experiences connect with customers in a price-sensitive world
WHAT’S NEXT?
Challenges abound, but US consumers still love to eat
The legacy of GLP-1
Sustainability and health policy shifts
COMPETITIVE LANDSCAPE
The golden arches remain important in consumer foodservice in the US
Dutch Bros continues to see the winds blow in its favour
K-Brands and beyond continue to push experiential dining in the US market
CHANNELS
Chained and independent operators continue to face bankruptcy and closures
Delivery is automating to try and overcome human sentiment about delivery fees
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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