Category: Landscaping
Landscaping market research reports by Euromonitor International
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Gardening in Japan
In 2024, Japan’s gardening market recorded a small increase in current value terms, driven primarily by a growing interest in indoor and small-space gardening solutions. The category continues to face structural headwinds such as an ageing population, shrinking household sizes, and limited outdoor s ... Read More
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Gardening in Brazil
Sales in gardening maintained a positive trajectory in Brazil in 2024, albeit at slower rates of growth than seen with the double-digit growth performance of the previous two years. Gardening remains popular as a relaxing and healthy habit across various income groups, although some consumers have o ... Read More
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Gardening in Poland
Current value sales fell in gardening in Poland in 2024. Though inflation eased, it was still an issue, and this dampened value sales. The war in nearby Ukraine also continued to have a destabilising effect on the economy. In addition, there was severe shortages of workers in the gardening sector an ... Read More
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Gardening in the Philippines
In 2024, gardening current value sales in the Philippines registered growth, primarily driven by sustained interest that originated during the COVID-19 pandemic. During this time, many Filipinos turned to indoor and balcony gardening, boosting demand for ornamental plants, seeds, and growing media. ... Read More
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Gardening in Turkey
According to the Turkish Statistical Institute (TURKSTAT), Turkey’s inflation rate was 58.5% in 2024, which resulted in price across various categories, including gardening. Consequently, value sales of gardening products rose significantly. Growth was also drive by the rising popularity of gardenin ... Read More
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Gardening in Malaysia
Malaysia’s gardening market continued to grow in current value terms in 2024, although at a more moderate pace than in previous years. This was partly due to ongoing urbanisation, with more Malaysians residing in high-rise buildings and condominiums where outdoor space is limited. As a result, deman ... Read More
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Gardening in South Korea
Gardening in South Korea witnessed significant value growth in 2024, driven by government initiatives and rising consumer interest in floriculture and cultural events. The South Korean government actively supports horticulture through programs like the Flower Road initiative, which aims to beautify ... Read More
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Gardening in Romania
In 2024, Romania’s gardening sector experienced slower growth, following a double-digit expansion in 2023. This deceleration reflects a more cautious consumer outlook, shaped by persistent inflationary pressures and constrained disposable incomes. Compounding the slowdown were erratic weather patter ... Read More
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Gardening in Ukraine
Gardening experienced significant current value growth in Ukraine and in fact was the strongest performer in home and garden in 2024. This was due to a mix of social, economic, and environmental factors. In particular, the ongoing war has led many Ukrainians to reconnect with the land as a means of ... Read More
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Gardening in the United Arab Emirates
In 2024, several major trends significantly influenced gardening in the United Arab Emirates, with an emphasis on sustainability and innovation. The no-lawn garden trend gained momentum, replacing traditional lawns with native plants and drought-resistant species to reduce water usage and maintenanc ... Read More
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Gardening in Thailand
Gardening in Thailand enjoyed healthy growth in 2024, albeit at a lower level than seen in the recent review period. This positive performance is being driven by the popularity of urban gardening and biophilic design. Initiatives like Varmers' vertical farming in Bangkok, which produces over 800,000 ... Read More
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Gardening in Switzerland
After a contraction in 2023, Switzerland’s gardening market returned to growth in 2024, supported by renewed consumer interest in sustainable gardening practices and a rise in home cultivation. Garden care products such as growing media and plant protection led this rebound as environmentally consci ... Read More
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Gardening in Sweden
In 2024, Sweden's gardening market registered a decline in current value terms, amid ongoing economic and environmental pressures. Persistently high inflation and elevated interest rates continued to squeeze household budgets, leading many consumers to scale back on discretionary purchases. At the s ... Read More
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Gardening in Mexico
Gardening saw continued current value growth in Mexico in 2024. The growing interest in home gardening, which began during the pandemic, continued modestly during the final year of the review period as people increasingly turned to the activity for joy and relaxation. Urban gardening trends, includi ... Read More
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Gardening in Australia
In 2024, gardening in Australia experienced steady value growth, primarily driven by key products such as lawn mowers, growing media (including fertilisers and soil), and pots and planters. A growing trend in outdoor maintenance has seen the integration of technology, with Australian gardeners incre ... Read More
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Gardening in Germany
Gardening in Germany recorded moderate value growth in 2024 after a decline in 2023, mainly sustained by the performance of the largest category; horticulture. This is being driven by urbanisation, sustainability concerns, and a growing preference for functional green spaces. Local consumers are int ... Read More
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Gardening in Taiwan
Gardening in Taiwan Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes. This is especially the case du ... Read More
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Gardening in Taiwan
Gardening in Taiwan Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes. This is especially the case du ... Read More
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