Kombucha Grows as Beverage Consumers Look for Functionality
Kombucha is one of the fastest-growing segments of the soft drinks industry today, appealing to consumers’ desire for healthy, functional soft drinks. The packaged market is largely centred in North America, where GT’s is losing its former monopoly on the category, but growth potential exists globally. As demand for probiotics continues to rise, so too should kombucha sales, as well as potentially those of other fermented drinks such as kefirs and drinking vinegars.
Euromonitor International's Kombucha Grows as Beverage Consumers Look for Functionality global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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