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Kenya Cider/Perry

Publisher Euromonitor International
Published Jun 25, 2024
Length 25 Pages
SKU # EP18953691

Description

Cider/Perry in Kenya


Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer preferences, creating strong appeal especially among...

Euromonitor International's Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Cider/Perry in Kenya
Euromonitor International
June 2024
List Of Contents And Tables
CIDER/PERRY IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Female and younger adult population drives growth
Health-conscious consumers to provide sales boost
Brands target consumers through brand ambassadors
PROSPECTS AND OPPORTUNITIES
Kenya’s rapidly growing food and beverage industry to boost sales of cider/perry
Innovations using local flavours set to appeal to consumers
Kenya Originals cider faces challenges over toxicity claims
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2018-2023
Table 2 Sales of Cider/Perry: Total Value 2018-2023
Table 3 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 4 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 5 Sales of Cider/Perry: Total Volume 2019-2023
Table 6 Sales of Cider/Perry: Total Value 2019-2023
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 9 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 10 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 11 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 12 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 13 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 14 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 16 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 17 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 18 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 19 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving.
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Kenya Breweries launches ‘Tusker Ndimu’ and ‘Pilsner Mfalme’.
Bila Shaka enters craft beer market with the launch of Capitan Lager
KBL Launches a New Smirnoff Variant ‘Pineapple Punch’
KWAL rebrands Kibao Vodka as it targets a new generation of customers
Outlook
MARKET INDICATORS
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources

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