Category: Household Products
Household Products market research reports by Euromonitor International
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Toilet Care in Denmark
In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ... Read More
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Air Care in Denmark
Air care product development in Denmark was focused on non-aerosol alternatives to address health and wellbeing concerns in 2024. Aerosols can contain harmful chemicals that contribute to indoor pollution. With the importance of good indoor air quality much higher since the pandemic, and asthma/ all ... Read More
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Surface Care in Israel
Israel’s surface care category saw pine oil attract further interest in 2024. Pine oil picked up pace in 2023, when Sano experienced significant success with its line of general-purpose cleaning products based on pine oil, which gained substantial traction through TikTok. The social media platform p ... Read More
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Laundry Care in Israel
In 2024, laundry care in Israel was impacted by category-wide price rises. Unilever, which faced notable consumer pushback in 2022 when Shufersal stopped selling its products over price hikes, took a more restrained approach in 2023 and early 2024 by avoiding further global price increases. This was ... Read More
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Toilet Care in Hungary
Demand for toilet care products in Hungary rebounded in 2024 after a decline in the previous year. This growth was driven by moderating inflation and an increasing consumer preference for convenient, effective, and environmentally-friendly products. Unlike bleach, which has seen a steady decline due ... Read More
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Dishwashing in Ireland
Having declined slightly in 2023, retail volume sales of dishwashing rebounded in 2024, rising above their 2022 peak. Although the price shocks that occurred earlier in the review period were not repeated, there was still significant growth in retail current value sales. Eco-friendly products, parti ... Read More
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Polishes in Ireland
Both retail volume sales and retail constant value sales of polishes continued to decline in 2024. Floor polish, furniture polish, metal polish and shoe polish all saw declining retail volume sales during the year. Local consumers are using polishes less frequently in their daily lives, and some spe ... Read More
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Polishes in France
The polishes category in France continued to suffer from persistent decline in 2024 - a trend driven by several interconnected factors. Overall, the category benefited only marginally from price increases, as volume sales fell significantly. French consumers are increasingly turned away from these p ... Read More
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Surface Care in Spain
In 2024, following years of inflationary challenges, Spain’s surface care market entered a period of relative stability in terms of retail current value sales. Most subcategories saw experienced minimal changes or slight declines in unit prices, driven by significant promotional efforts from manufac ... Read More
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Dishwashing in Saudi Arabia
Dishwashing in Saudia Arabia recorded significant growth for automatic dishwashing in 2024, thanks largely to the increase in the installation of dishwashers across urban areas. This trend is driven by persistent urbanisation, growing demand for efficient home appliances and the inclusion of dishwas ... Read More
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Bleach in South Korea
In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Laundry Care in the Netherlands
Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ... Read More
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Polishes in Belgium
PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ... Read More
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Toilet Care in Belgium
In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ... Read More
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Bleach in Belgium
In 2024, the bleach category recorded a retail value sales increase of 4%, while continuing to record a positive performance in volume sales. This positive performance was due to price-sensitive consumers continuing to turn to bleach as an affordable alternative to surface cleaners. Sustained high i ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria continued to decline in volume terms in 2024, as the category is increasingly perceived as non-essential, especially among younger consumers who dedicate less time to polishing. However, the category showed slight growth in current value terms, as prices remained at elevated lev ... Read More
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Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
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Toilet Care in Argentina
The toilet care category in Argentina recorded a retail value uplift of 177% in 2024, while retail volume saw a decline of 17%. As consumers' disposable incomes sharply fell during the economic downturn, many began cutting back on products that were not perceived as strictly necessary. While toilet ... Read More
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Polishes in Algeria
Polishes registered moderate volume growth in Algeria in 2024. Furniture polish continued to account for most value sales and also registered the highest current value and volume growth. Furniture polish benefits from the dusty conditions in Algerian’s increasingly overcrowded cities. Oher offerings ... Read More
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Surface Care in Algeria
Surface care in Algeria registered moderate volume growth in 2024. That being said, though inflation eased, it was still an issue and more specialised surface care products, such as descalers, kitchen cleaners and oven cleaners performed weakly in terms of volume growth. Consumers continued to be pr ... Read More
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Home Care in South Africa
Home care saw consistent retail current value growth in South Africa in the review period, and sales continued to increase in 2024. The industry has remained resilient because many of these products are considered essential by households. Even with harsh economic factors and low consumer spending, t ... Read More
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Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
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Dishwashing in Peru
Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ... Read More
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Air Care in Saudi Arabia
Air care in Saudia Arabia posted solid growth in terms of both retail volume and current value sales in 2024. The rapid pace of urban development and population growth in the Kingdom is creating a steady increase in the demand for air care products in homes and offices. Local consumers are presented ... Read More
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