Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Colombia
Private label now dominates sales of bleach in Colombia having taken further share from traditional brands like Clorox Chlorine Bleach in 2024. The high penetration of private label bleach in Colombian households has, however, had a negative impact on growth in current value terms, with it serving t ... Read More
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Air Care in Colombia
In 2024, price increases in air care were more modest compared to the previous two years. Although overall sales improved in retail volume terms, the performances were varied across the different air care categories. For instance, candle, gel, and other air care products continued to display a decli ... Read More
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Toilet Care in Colombia
Sales of toilet care declined in current value terms in 2024. The reduced demand for rim blocks and toilet liquids/foam along with a price reduction in in-cistern devices, the largest category, were behind the drop in sales. Products for the specific cleaning and maintenance of toilets are not consi ... Read More
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Toilet Care in Hungary
Demand for toilet care products in Hungary rebounded in 2024 after a decline in the previous year. This growth was driven by moderating inflation and an increasing consumer preference for convenient, effective, and environmentally-friendly products. Unlike bleach, which has seen a steady decline due ... Read More
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Polishes in Denmark
Danish households are seeking more versatile and multi-functional polishes in Denmark. This helps to simplify cleaning routines, offers cost savings, and minimises the use of home storage space. Manufacturers are responding to this requirement. For example, in shoe polish, Silver Universal Waterproo ... Read More
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Bleach in Denmark
The bleach category faces significant challenges in Denmark due to rising health concerns. Higher awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, are driving consumers away from the bleach category. Increasingly, bleach is seen as out-d ... Read More
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Toilet Care in Denmark
In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ... Read More
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Surface Care in Norway
Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of t ... Read More
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Laundry Care in Norway
Norwegian households are seeking laundry care products with added benefits in terms of product formulations that enhance cleaning efficacy and minimise the time and effort spent doing laundry duties. Manufacturers have focused on meeting these needs with new innovations and product developments in 2 ... Read More
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Dishwashing in New Zealand
During 2024, dishwashing in New Zealand saw a significant slowdown in unit price increments, compared with 2022 and 2023. This helped to largely maintain retail volume growth rates, while pushing a significant slowdown in retail current value growth. Many of the supply chain challenges faced by manu ... Read More
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Polishes in New Zealand
The economic situation shaped demand trends in polishes in New Zealand in 2024, For the majority of the year, New Zealand was gripped by cost-of-living pressures as the country’s central bank fought high inflation and interest levels. As a consequence, consumers experienced reduced levels of discret ... Read More
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Dishwashing in Peru
Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ... Read More
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Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
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Laundry Care in Romania
Laundry care saw retail value sales rise in current terms in Romania in 2024. According to the National Institute of Statistics, laundry care prices increased by 26% in 2023. Brand owners cited inflation, rising costs of raw materials and changes in the supply chains as the main causes behind this g ... Read More
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Home Care in Algeria
It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a ... Read More
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Home Care in Bulgaria
In 2024, home care in Bulgaria remained stable in retail volume terms, following declines in the previous two years, due to significant price increases. In 2022 and 2023, the market returned to lower pre-COVID volumes, after experiencing exceptional growth in categories such as bleach and toilet car ... Read More
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Home Care in Hungary
In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ... Read More
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Home Care in Israel
Israel’s home care industry saw significant price adjustments in 2024. In the wake of the Israel-Hamas war’s early stages, home care had brands initially refrained from increasing their prices, but by 2024, this approach led to average unit price rises. Despite these increases, home care overall did ... Read More
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Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
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Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
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Home Care in Colombia
Inflation began to stabilise during 2024 and as a result prices in most categories within home care registered a more moderate increase after the price hikes seen in the previous two years. Although Colombians continue to be challenged by tight budgets and a high cost of living, basic home care prod ... Read More
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Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
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Home Care in Norway
Home care in Norway witnessed a rebound in retail volume sales during 2024, as price increases moderated and inflationary pressures subsided. Despite the moderation in price inflation, average prices were still well above historic levels in home care. With many households still suffering cost-of-liv ... Read More
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Home Care in Romania
Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ... Read More
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Air Care in Egypt
Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ... Read More
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