Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in Bulgaria
In 2024, the dishwashing market in Bulgaria saw a decline in retail volume terms, with performance varying across different subcategories. Automatic dishwashing products experienced the highest rate of growth, driven by the increasing adoption of automatic dishwashing machines in local households. T ... Read More
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Surface Care in Greece
Surface care performed better in 2024 in comparison to 2023 both in retail volume and current value terms. A key factor influencing developments in 2024 was the government’s decision to regulate prices in non-food categories by forcing companies to implement price drops. This did not lead to real de ... Read More
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Dishwashing in Belgium
In 2024, the dishwashing category in Belgium recorded an uplift of 5% in retail value sales while recording a slight decline in retail volume sales. This retail volume decline was the result of category maturity and economic pressures that led consumers to be more mindful of their purchases. However ... Read More
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Laundry Care in the Netherlands
Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ... Read More
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Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
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Dishwashing in Hungary
Automatic dishwashing detergents recorded significant growth in current value terms in 2024, driven by rising prices and the growing prevalence of dishwashers in Hungarian households. An increasing number of consumers are embracing the convenience and time-saving advantages provided by dishwashers, ... Read More
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Home Care in Bangladesh
In 2024, home care has seen modest growth in demand, with urban areas outperforming rural regions. Hygiene and cleanliness practices have increased, driving higher demand across household, corporate, and commercial sectors, including food service. Low-income consumers, served predominantly by inform ... Read More
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Home Care in Argentina
In 2024, home care in Argentina experienced a significant retail volume decline, primarily driven by an economic recession, currency depreciation, and persistently high inflation. The new government that took office in December 2023 implemented a drastic devaluation of the Argentine peso, reducing i ... Read More
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Home Care in Chile
In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ... Read More
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Home Care in New Zealand
The demand for home care in New Zealand in 2024 was heavily influenced by the cost-of-living challenges faced by consumers. In 2022-2023, the country experienced high inflation rates as it grappled with supply chain and infrastructure disruptions and the after-effects of cheap access to money, follo ... Read More
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Home Care in Denmark
Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ... Read More
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Polishes in the Netherlands
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ... Read More
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Bleach in the Czech Republic
The demand for bleach in the Czech Republic continued its downward trajectory in 2024, with retail volume sales declining even more deeply than in previous years. Increasing consumer awareness about the non-sustainable properties of bleach has prompted many households to explore more sustainable and ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Toilet Care in the Czech Republic
Toilet care in Czech Republic saw demand for in-cistern devices declining in 2024, in a trend that is projected to persist. This is primarily attributed to the growing adoption of modern toilet designs, particularly those with concealed cisterns. Such designs make it difficult to access the water ta ... Read More
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Laundry Care in Australia
Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Tri ... Read More
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Dishwashing in Brazil
Facing a fiercely competitive environment, dishwashing continued to grow in both retail volume and current value terms in Brazil in 2024, pushed by the good performance of hand dishwashing, and the easing of inflationary pressure. Despite being a category where the product is seen and used daily by ... Read More
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Polishes in Brazil
Polishes in Brazil saw declines in both retail volume and current value terms in 2024. Cleaning habits have been changing in the country due to the entry of younger generation consumers in the market, as well as the rise of single-person households looking to save space and time, which is leading to ... Read More
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Bleach in Brazil
Facing competition from multi-purpose cleaners and home care disinfectants, the retail volume and current value growth rates of bleach decelerated in Brazil in 2024 compared with the previous year. Alternative cleaning products that serve more than one purpose gained traction, with bleach also being ... Read More
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Toilet Care in the United Kingdom
There was a top level retail volume decline for toilet care in the United Kingdom in 2024, with consistent volume declines across all product categories. This represented a continuation of the historic trend, with toilet care seeing declines from 2021. Toilet cleaning systems saw a particularly poor ... Read More
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Bleach in Indonesia
In 2024, bleach in Indonesia continued to follow a negative trend in terms of volume sales and recorded only marginally positive retail current value growth in Indonesia, largely due to the lack of innovation and development within the category. Consumers are increasingly gravitating towards laundry ... Read More
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Surface Care in Indonesia
In 2024, the surface care category in Indonesia posted solid single-digit growth. Surface care products remain essential for households across the country, with the heightened focus on hygiene and cleanliness continuing to influence consumer behaviour. However, the growth rate was moderate due to ma ... Read More
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Air Care in Indonesia
In 2024, the air care market in Indonesia enjoyed strong and steady growth, driven by several factors. One key reason for continued growth is the increasing demand for home fragrances as consumers become more focused on creating pleasant and comfortable living environments. The rising middle-class p ... Read More
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Surface Care in South Korea
Surface care in South Korea experienced another year of retail current value growth in 2024, with one of the main factors driving sales being the continued increased focus on hygiene standards in the post-pandemic period. As both individuals and businesses are placing greater importance on cleanline ... Read More
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Bleach in South Korea
In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ... Read More
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