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Home Video in the US

Publisher Euromonitor International
Published Sep 03, 2025
Length 21 Pages
SKU # EP20386998

Description

Volume sales of home video in the US are increasing slightly in 2025, comprising of only televisions and with OLED TVs showing the most dynamism in terms of growth. The overall category is recording only marginal growth, sitting just above a flat trajectory, and growth is being sustained almost entirely by OLED TVs. The US economic environment has not recovered as quickly as anticipated, with inflation still higher than expected. This has limited discretionary spending and forced many consumers...

Euromonitor International's Home Video in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Home Video in the US
Euromonitor International
September 2025
List Of Contents And Tables
HOME VIDEO IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
OLED TVs drives growth in home video in 2025
Samsung overtakes TCL to lead a landscape marked by polarisation in pricing
E-commerce remains favoured channel for home video purchases
PROSPECTS AND OPPORTUNITIES
Growth in televisions set to remain flat as tariffs create disruptive context
OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
8K, mini-LED, and QLED televisions on the horizon with AI set to expand
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2020-2025
Table 2 Sales of Home Video by Category: Value 2020-2025
Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN THE US
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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