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Home Insecticides in Serbia

Publisher Euromonitor International
Published Apr 21, 2026
Length 33 Pages
SKU # EP21149088

Description

In 2025, the home insecticides market in Serbia experienced a retail value sales growth of 9%, reaching RSD434 million. This growth occurred despite persistent inflation and cautious consumer spending, which pushed demand toward affordable formats. The median disposable income per household in Serbia grew from RSD2.1 million in 2024 to RSD2.2 million in 2025, indicating an increase in purchasing power. Increased urbanisation and a hotter-than-average summer intensified pest problems, especially...

Euromonitor International's Home Insecticides in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Home Insecticides in Serbia
Euromonitor International
April 2026
List Of Contents And Tables
HOME INSECTICIDES IN SERBIA
Key Data Insights
2025 Developments
Safer Products Drive Sales Amidst Urban Challenges
Key Industry Trends
CHART 1 Key Industry Trends for Home Insecticides
Industry Performance
Electric Insecticides Dominate the Market
CHART 2 Biokill Extra Brings Low-Toxic, Long-Lasting Insect Protection to Serbian Homes
Dasigo's Biokill Extra Sets a New Standard for Low-Toxicity Insecticides
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Home Insecticides Market to Maintain Growth, Driven by Climate Change
CHART 6 Analyst Insight for Home Insecticides
Electric Insecticides to Gain Traction with Health-Conscious Consumers
Private Label Expansion to Meet Demand for Affordable Options
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Raid Maintains Dominance with Strong Brand Trust and Innovation
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Modern Grocery Retailers Dominate Home Insecticides Sales
E-Commerce Growth Driven by Convenience and Product Variety
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Home Insecticides
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Home Insecticides
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Evolving Formats Driven by Convenience and Multifunctionality
CHART 21 Value-Driven Private Labels Gaining Consumer Trust in Serbia’S Home Care Market
CHART 22 Domestos Launches Power Foam with 99.99% Germ-Kill Technology for Health-Conscious Consumers
CHART 23 Value Sales 2020-2030
CHART 24 Volume Sales 2020-2030
CHART 25 Value Sales by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Value Sales 2020-2030
CHART 28 Forecast Value Sales by Category 2025-2030
CHART 29 Company Shares 2025
CHART 30 Brand Shares 2025
CHART 31 Retail Channels 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN SERBIA
Executive Summary
Convenience and Quality Drive Home Care Sales
Key Data Insights
Key Industry Trends
Industry Performance
Private Label Products Gain Traction among Value-Conscious Consumers
Health and Wellness Trend Reshapes Product Offerings and Consumer Preferences
What's Next?
Value-Driven Consumers Drive Growth through Affordability
Laundry Care Holds Largest Shares, Dishwashing Drives Growth
Wellness and Sustainability Resonate with Consumers
Henkel Maintains Lead through Diversified Portfolio and Innovation
Channels
Supermarkets Lead Home Care Sales, Discounters Gain Traction
Retail E-Commerce Grows Steadily Driven by Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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