Hair Care in Romania

Hair care in Romania continued to record steady growth in retail value terms, driven by robust demand for conditioners and treatments, colourants, and salon professional hair care. More complex and sophisticated hair care routines are growing in popularity among Romanian women. The hair-cycling trend, whereby consumers rotate different hair care products throughout the week, such as masks, serums, and oils, is spreading in Romania in line with global trends. Hair glossing was another viral trend...

Euromonitor International's Hair Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hair Care in Romania
Euromonitor International
May 2025
List Of Contents And Tables
HAIR CARE IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising consumption as hair routines become more complex
L'Oréal Romania SRL leads the competitive landscape
Modern grocery retailers is key channel for hair care
PROSPECTS AND OPPORTUNITIES
Rising demand for professional and quality hair care
More complex hair routines to support category growth
Refills and solid shampoos lead trend towards sustainable options
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2019-2024
Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings