Hair Care in China

Hair care saw a minimal retail current value decline in China in 2024. Consumers have been shifting towards “targeted care” rather than indiscriminately purchasing full product ranges, they tend to prioritise high-ticket items addressing specific concerns, such as hair loss (e.g., anti-hair loss serums) or scalp health (e.g., scalp exfoliators). This trend drove down sales of traditional shampoos, while pushing up average unit prices. Simultaneously, younger demographics in particular have been...

Euromonitor International's Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.