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Full-Service Restaurants in Morocco

Publisher Euromonitor International
Published Mar 24, 2026
Length 28 Pages
SKU # EP21074969

Description

Full-service restaurants in Morocco in 2025 are experiencing strong growth, driven by a resilient economy, rising tourism, and urban lifestyle shifts. Consumers are also favouring themed, experiential, and higher-end venues. Chains are expanding, with competitive focus on digital ordering, experiential dining, and catering to both local, traditional, and international tastes. 

Euromonitor International's Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Full-Service Restaurants in Morocco
Euromonitor International
March 2026
List Of Contents And Tables
FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heathy value growth in 2025
INDUSTRY PERFORMANCE
Best performing consumer foodservice channel in 2025
Asian full-service restaurants register highest value growth
A unique atmosphere key driver of sales
WHAT’S NEXT?
Fall in constant value sales over forecast period
Personalisation and customer service key to success
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Akwa Group, a major player
Ristorante Pasta Di Luigi gains most value share
Independent restaurants dominate
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Resilience in challenging environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive performance, despite continuing food inflation
Eat-in continues to dominate fulfillment
Customer experience and loyalty programs undergo an evolution
WHAT’S NEXT?
Minimal constant value growth over forecast period
Consumer foodservice more immersive, automated, and personalised
Increasing focus on sustainability
COMPETITIVE LANDSCAPE
First Restaurant International continues to lead
Illycaffè enjoys growing success thanks to its targeted expansion strategy
Food Dev.Corp active in sustainable consumer foodservice in Morocco
CHANNELS
Independent operators dominate
Digitalisation, sustainability and evolving consumer expectations reshaping consumer foodservice
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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