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Full-Service Restaurants in the US

Publisher Euromonitor International
Published Mar 13, 2026
Length 32 Pages
SKU # EP21012442

Description

In 2025, value growth in full-service restaurants in the US was primarily driven by menu price inflation rather than transaction volumes. As outlet expansion hits a ceiling, mature brands are pivoting from recruitment to retention, leveraging loyalty programmes and experiential dining to secure repeat visits. Consumers are increasingly selective, trading midweek convenience for high-value weekend outings. While category leaders like Olive Garden face pressure from value-centric rivals like Texas...

Euromonitor International's Full-Service Restaurants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Full-Service Restaurants in the US
Euromonitor International
March 2026
List Of Contents And Tables
FULL-SERVICE RESTAURANTS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strategic shifts: Navigating inflation via loyalty and authenticity
INDUSTRY PERFORMANCE
Full-service restaurants coasts along on increased menu prices
Changes within the most dynamic format – other full-service restaurants
Consumers look for value in every transaction
WHAT’S NEXT?
Full-service restaurants shifts to consumer retention
Diners taken aback by delivery fees take away their patronage, opting for takeaway
The transition from environmental sustainability to nutritional reform
COMPETITIVE LANDSCAPE
Challenges on the horizon for leading brand Olive Garden
Asian operators likely to see growth and opportunity in the near term
Independent operators hold more value sales, not without system-wide challenges
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN THE US
EXECUTIVE SUMMARY
Macroeconomic and policy disruptions reshape consumer foodservice
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Navigating operational volatility and the premiumisation of value
Brands adapt to capture value-conscious diners demanding convenience
Loyalty programmes and experiences connect with customers in a price-sensitive world
WHAT’S NEXT?
Challenges abound, but US consumers still love to eat
The legacy of GLP-1
Sustainability and health policy shifts
COMPETITIVE LANDSCAPE
The golden arches remain important in consumer foodservice in the US
Dutch Bros continues to see the winds blow in its favour
K-Brands and beyond continue to push experiential dining in the US market
CHANNELS
Chained and independent operators continue to face bankruptcy and closures
Delivery is automating to try and overcome human sentiment about delivery fees
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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