Fragrances in Denmark

Fragrances in Denmark saw continued positive growth in 2024, although value growth was slightly lower than in 2023. The previous year’s value growth was partly driven by higher inflation. Premium women’s fragrances remained the largest subcategory and has consistently outperformed mass fragrances, even during the economic downturn, because Danish women tend to remain loyal to their preferred premium brands. When trying to reduce spending, they typically opt for smaller volumes of these premium o...

Euromonitor International's Fragrances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fragrances in Denmark
Euromonitor International
May 2025
List Of Contents And Tables
FRAGRANCES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium products drive overall growth for fragrances in 2024
Coty leads with popular brands
Most fragrances bought through health and beauty specialists
PROSPECTS AND OPPORTUNITIES
Brighter economic context will see further growth for fragrances in forecast period
Smaller pack sizes to become more prevalent
Online sales keep on rising
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN DENMARK
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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