Dog Food in Italy

Value sales of dog food are projected to increase in Italy in 2025, despite ongoing challenges. Although the dog population has experienced marginal growth between 2024 and 2025, volume sales of dog food are expected to decline within the mid-priced and economy segments. In contrast, premium products are expected to maintain positive retail value and volume growth, with therapeutic products emerging as a key driver.

Euromonitor International's Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dog Food in Italy
Euromonitor International
May 2025
List Of Contents And Tables
DOG FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and personalisation drive growth amid economic pressures
Leading players focus on innovation, sustainability and specialised nutrition
Pet shops and superstores hold a stable lead while hypermarkets record growth
PROSPECTS AND OPPORTUNITIES
Premiumisation and targeted nutrition are set to drive growth in dog food
Retail e-commerce offers dog food companies opportunities for growth
Innovations will focus on natural ingredients and alternative protein sources
Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2020-2025
Table 2 Dog Population 2020-2025
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 4 Sales of Dog Food by Category: Volume 2020-2025
Table 5 Sales of Dog Food by Category: Value 2020-2025
Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 13 Distribution of Dog Food by Format: % Value 2020-2025
Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2020-2025
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2020-2025
Table 20 Sales of Pet Care by Category: Value 2020-2025
Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 28 Distribution of Pet Care by Format: % Value 2020-2025
Table 29 Distribution of Pet Care by Format and Category: % Value 2025
Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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