Deodorants in the US

Deodorants in the US continued to experience strong retail current value and volume growth in 2024, maintaining positive momentum year-over-year. Sales saw dynamic growth in current value terms, with growth extending across deodorant creams, roll-ons, sprays, and sticks. The only exception was deodorant pumps, which did not share in the overall positive trend. Favourable price conditions, coupled with ongoing interest in innovation and premiumisation, fuelled success for a fourth consecutive yea...

Euromonitor International's Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.