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Debit Cards in India

Publisher Euromonitor International
Published Jul 01, 2025
Length 20 Pages
SKU # EP20174975

Description

In India, the government’s national mission for financial inclusion, known as Pradhan Mantri Jan Dhan Yojana (PMJDY), has brought almost 94% of adults into the formal banking system through the opening of bank accounts and the subsequent issuance of debit cards. As a result, India ranks second globally in terms of volume of debit cards in circulation, with such cards having more than 90% penetration. With high penetration rates of such cards, the potential for volume growth remains limited, whil...

Euromonitor International's Debit Card Transactions in India report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Debit Cards in India
Euromonitor International
July 2025
List Of Contents And Tables
DEBIT CARDS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High penetration levels and growing competition from digital payments restrict growth
Evolving purchasing patterns impact instances of debit card usage
State Bank of India (SBI) leads through its extensive, with RuPay leading in operator space
PROSPECTS AND OPPORTUNITIES
Limited reward structure and value proposition set to impact value growth in forecast period
Issuers increasingly focusing on commercial segment to limit slowdown in transactions
Unbanked population to drive card issuance volume, whilst increasing consumer confidence in digital payments and shift towards online shopping to have an impact
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2019-2024
Table 2 Debit Cards Transactions 2019-2024
Table 3 Debit Cards in Circulation: % Growth 2019-2024
Table 4 Debit Cards Transactions: % Growth 2019-2024
Table 5 Debit Cards: Number of Cards by Issuer 2019-2023
Table 6 Debit Cards: Number of Cards by Operator 2019-2023
Table 7 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 8 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 10 Forecast Debit Cards Transactions 2024-2029
Table 11 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 12 Forecast Debit Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN INDIA
EXECUTIVE SUMMARY
Financial cards and payments in 2024: The big picture
2024 key trends
Co-branded cards remain a focus to provide more tailored benefits
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 13 Number of POS Terminals: Units 2019-2024
Table 14 Number of ATMs: Units 2019-2024
Table 15 Value Lost to Fraud 2019-2024
Table 16 Card Expenditure by Location 2024
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 18 Domestic versus Foreign Spend 2024
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Financial Cards Transactions by Category: Value 2019-2024
Table 22 Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Consumer Payments by Category: Value 2019-2024
Table 24 Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 M-Commerce by Category: Value 2019-2024
Table 26 M-Commerce by Category: % Value Growth 2019-2024
Table 27 Financial Cards: Number of Cards by Issuer 2019-2023
Table 28 Financial Cards: Number of Cards by Operator 2019-2023
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 32 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 33 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 34 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 35 Forecast Consumer Payments by Category: Value 2024-2029
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 37 Forecast M-Commerce by Category: Value 2024-2029
Table 38 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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