Consumer values and behaviour in the US

Consumer values and behaviour in the US

This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in the US.

Euromonitor's Consumer values and behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in the US
Consumers like to try new products and prefer spending on experiences over things
Millennials and Generation X keen to engage with brands to influence product design
Millennials have most faith in their long-term investments
A quarter of consumers feel that more activities will shift online in the future
US consumers are less positive that more activities will shift to in-person
Generation Z feel strongly that they will be working more in the future
US respondents feel more concerned that climate change will have greater impact in future
Concerns over future political unrest higher than global average
More community engagement expected among younger generations
Online connections with friends and family not as frequent as global average
American homeowners seek energy efficiency over other features
Proximity to public transport not a concern for American households
Higher rates of reheating or preparing a ready meal than global average
Convenience of food deliveries and eating out outweighs desire to cook
Low desire and lack of time to cook leads to high demand for food delivery
Over half of US consumers look for healthy ingredients in food and drink
Working close to home is seen as a way to achieve a better work-life balance
High salaries are key for younger generations, but Generation X want job security
Generation Z feeling under most pressure to get things done
Millennials are the most active in their leisure pursuits
Shopping is the most frequent leisure activity
Millennials are the most avid leisure shoppers
Over 60% of respondents walk/hike for exercise at least weekly
Over 50% of Generation Z and millennials run or jog for exercise every week
Americans have higher adoption of sleep aids than their global counterparts
Consumers have more faith in recyclable labels than sustainably produced
Baby boomers show themselves to be more actively engaged in green behaviours
Donating to charities that support the environment is higher than global average
Over a third of consumers will boycott brands that do not share their beliefs
Cost-conscious shoppers like to find bargains
Baby boomers more focused than other generations on finding bargains
Consumers less interested in personalised shopping experiences; ready to buy pre-owned
All generations positive about buying used items, but branding is important to millennials
Strong consumer preference for buying beauty, personal and health care items in-store
Millennials use their smartphones more often for food delivery
Well over 50% of respondents expect their spending to remain the same in all categories
Generation Z concentrate their efforts on spending on their education
Over a quarter of consumers expect to reduce their overall spending in the coming months
Consumers managing data sharing and privacy in line with global counterparts
Millennials more comfortable with online communication and engagement
Low levels of purchasing and sharing information via social media platforms
Millennials more active in sharing a purchase with their social network
Mobile banking is the most frequently used service
Millennials show high adoption of health and fitness apps

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings