Consumer Values and Behaviour in Taiwan

Consumer Values and Behaviour in Taiwan

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Taiwan.

Euromonitor's Consumer Values and Behaviour in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Taiwan
Taiwanese less attracted than global counterparts to trying new products
Millennials more interested in uniquely tailored products and services
Baby Boomers prefer branded to unbranded alternatives more than other cohorts do
Consumers have low expectations that more activities will shift online
Consumers expect more activities to shift to being in-person
Younger cohorts upbeat on outlook for future happiness and finances
Outlook on greater community engagement low compared to global counterparts
Consumers are concerned about the future impact of climate change
All generations concerned about the future impact of climate change
High levels of home exercise across all generations
Living in an area with good air quality important for many consumers
Homes that have easy access to public transport are high on the list
Convenience of takeaway and ready-meals stunts home cooking
Lack of time and convenience of eating out are barriers to cooking
Millennials are too busy to cook for themselves and prefer to order food or eat out
Labels showing nutritional value of foods key to consumers
Having a job that offers a strong work-life balance most sought-after
Job security prioritised over earning a high salary
Older generations feel under more pressure to get things done
Over half socialise online with their friends and family every week
Shopping remains a popular leisure activity in Taiwan
Gen X less actively engaged in leisure activities outside of shopping
Walking and running are as popular as each other on a weekly basis
Over half of Gen Z and Millennials run or jog every week
Massage is by far the most popular stress-reduction activity in Taiwan
Recyclable labels most trustworthy
Consumers are most active in trying to reduce food waste
Consumers have low interest in purchasing from purpose-driven brands
Consumers are prepared to boycott brands that do not share their ethos
Price-conscious shoppers like to find bargains and use their loyalty cards
Gen X shop where they have a loyalty card more than other cohorts
Over a third of shoppers are cutting back and only buying if necessary
Buying second-hand items appeals more to Gen Z
Consumers use a mixture of purchase channels for all product types
Millennials more likely to buy beauty/personal care items on smartphone
Consumers intend to increase their spending on health/wellness the most
Baby Boomers’ biggest focus is on increased spending on their health
Younger cohorts have high intentions of saving more over the next 12 months
Consumers’ top priority is managing data sharing and privacy settings
Gen Z prefer to communicate online
Consumers buying something via a social media platform at similar rate to global average
Millennials more engaged with businesses online
Consumers are active users of mobile apps
Millennials more likely than other cohorts to use mobile in-store payments

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