Consumer Values and Behaviour in Taiwan
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Taiwan.
Euromonitor's Consumer Values and Behaviour in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Taiwan
- Taiwanese less attracted than global counterparts to trying new products
- Millennials more interested in uniquely tailored products and services
- Baby Boomers prefer branded to unbranded alternatives more than other cohorts do
- Consumers have low expectations that more activities will shift online
- Consumers expect more activities to shift to being in-person
- Younger cohorts upbeat on outlook for future happiness and finances
- Outlook on greater community engagement low compared to global counterparts
- Consumers are concerned about the future impact of climate change
- All generations concerned about the future impact of climate change
- High levels of home exercise across all generations
- Living in an area with good air quality important for many consumers
- Homes that have easy access to public transport are high on the list
- Convenience of takeaway and ready-meals stunts home cooking
- Lack of time and convenience of eating out are barriers to cooking
- Millennials are too busy to cook for themselves and prefer to order food or eat out
- Labels showing nutritional value of foods key to consumers
- Having a job that offers a strong work-life balance most sought-after
- Job security prioritised over earning a high salary
- Older generations feel under more pressure to get things done
- Over half socialise online with their friends and family every week
- Shopping remains a popular leisure activity in Taiwan
- Gen X less actively engaged in leisure activities outside of shopping
- Walking and running are as popular as each other on a weekly basis
- Over half of Gen Z and Millennials run or jog every week
- Massage is by far the most popular stress-reduction activity in Taiwan
- Recyclable labels most trustworthy
- Consumers are most active in trying to reduce food waste
- Consumers have low interest in purchasing from purpose-driven brands
- Consumers are prepared to boycott brands that do not share their ethos
- Price-conscious shoppers like to find bargains and use their loyalty cards
- Gen X shop where they have a loyalty card more than other cohorts
- Over a third of shoppers are cutting back and only buying if necessary
- Buying second-hand items appeals more to Gen Z
- Consumers use a mixture of purchase channels for all product types
- Millennials more likely to buy beauty/personal care items on smartphone
- Consumers intend to increase their spending on health/wellness the most
- Baby Boomers’ biggest focus is on increased spending on their health
- Younger cohorts have high intentions of saving more over the next 12 months
- Consumers’ top priority is managing data sharing and privacy settings
- Gen Z prefer to communicate online
- Consumers buying something via a social media platform at similar rate to global average
- Millennials more engaged with businesses online
- Consumers are active users of mobile apps
- Millennials more likely than other cohorts to use mobile in-store payments
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