This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Spain
- Spanish onsumers have complex ideals, preferences and concerns
- Older generations believe society embraces and validates their sense of self
- Consumers like to try new products and services
- Younger generations prioritize investing their money in activities over material possessions
- Consumers anticipate that their level of happiness will increase in the future
- Gen Z expect to work more than they do now
- At home, consumers connect with friends or family virtually
- Safe location remains the most desired home feature
- Consumers in Spain prefer to cook or bake dish for themselves
- Spaniards say that another member of the family usually prepares meals for them
- Older generations have no desire to prepare their own meals
- Consumers look for healthy ingredients in food and beverages
- Millennials expect to be work close to their home
- Consumers primarily desire to have a job security
- Spaniards say they maintain a clear separation between their professional and personal life
- Consumers connect with friends through digital means
- Younger generations prefer socialising with friends in person
- Spaniards prioritise getting the most value for money when travelling
- Older generations expect secure location options when on vacation
- Consumers in Spain engage in walking or hiking
- Younger generations engage in exercises that involve lifting weights to build strength
- Consumers are interested in massages to improve wellbeing
- Spaniards are worried about climate change
- Consumers actively engaged in adopting more sustainable behaviors
- Spaniards motivated to utilize packaging that is environmentally sustainable
- Consumers in Spain use social and political media to share their views
- Consumers in Spain love searching for discounts
- Older generations like to visit shopping malls
- Spaniards frequently search for affordable and store-brand items
- Baby Boomers search for products that feature labels that are straightforward
- Consumers subscribe to streaming platforms on the internet
- Spaniards expect to increase spending on travel/holidays
- Gen Z set to increase spending on clothing and footwear the most
- Consumers show apprehension regarding their current financial condition
- Baby Boomers say they have sufficient funds easily accessible to handle any unforeseen crisis
- Gen Z consumers focused on saving more money in future
- Consumers in Spain are proactive in managing data sharing and privacy settings
- Older generations say it is important to share data to receive individualised offers
- Consumers use communication or messaging apps
- Older generations regularly check or refresh profiles on social media platforms
- Younger generations frequently make online purchases
- Spaniards follow or like companies' social media feed or posts
- Millennials provide feedback on products or services to companies via social media posts
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