This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Singapore
- Consumers in Singapore are concerned about the rising costs of daily goods
- Older generations like to ensure health and safety measures are in place before they go out
- Singaporeans carry out in-depth studies on the products and services they consume
- Millennials like to try new products and services
- Consumers say it is likely that they will experience greater happiness in the future
- Younger generations expect to work more than they do now
- While at home, consumers in Singapore connect with friends or family virtually
- Safe location - the most desired home feature
- Singaporeans prefer to cook or bake dishes for themselves
- Singaporeans say they do not have time to cook
- Gen Z say that restaurants serve more delicious food than home-cooked meals
- Consumers look for healthy ingredients in food and beverages
- Gen Z expect to be their own bosses
- Singaporeans primarily desire to make a substantial amount of money
- Singaporeans say they uphold a division between their job and private life
- Singaporeans enjoy socialising with friends online
- Younger generations attend physical classes or sessions
- Consumers primarily seek maximizing the benefits while minimizing the cost when travelling
- Older generations are looking for safe destinations when travelling
- Consumers participate in walking or hiking
- Younger generations frequently run or jog for exercise
- Consumers in Singapore are interested in massages
- Singaporeans are feeling uneasy about the effects of climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers motivated to use products that are designed to reduce energy consumption
- Singaporeans buy from brands that support issues aligned with their values
- Consumers love searching for discounts
- Millennials like to visit shopping malls
- Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
- Millennials regularly seek private label and low-cost products
- Consumers in Singapore subscribe to online platforms for streaming media
- Singaporeans expect to increase spending on health and wellness
- Younger generations foresee increasing spending on experiences the most
- Consumers in Singapore are comfortable with their current financial situation
- Younger generations resort to using credit cards or overdrafts to cover expenses
- Saving money remains top priority amongst younger Singaporean consumers
- Consumers proactively oversee the sharing of data and privacy preferences
- Younger generations say it is important to foster an online identity
- Consumers in Singapore utilise platforms for communicating digitally
- Younger generations regularly employ smartphone apps to keep tabs on health
- Younger generations frequently buy goods and services online
- Consumers in Singapore show support for companies by following their social media updates
- Millennials prefer talking to customer services via social media platforms
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