This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Italy
- Italians say that expressing their identity openly with friends and family comes naturally
- Older generations say that being active in the community is important to them
- Italians like to try new products and services
- Baby Boomers actively research the goods and services that they use
- Consumers in Italy expect to work less than they do now
- Younger generations say it is likely that they will experience an increase their finances
- At home, consumers connect with friends or family virtually
- Safe location - the most desired home feature
- Consumers in Italy prefer to prepare meals for themselves
- Consumers in Italy say that someone else in household typically cooks for them
- Gen Z state that having meals delivered to their doorstep is a more hassle-free option
- Italian consumers look for healthy ingredients in food and beverages
- Older generations expect to establish their own schedule
- Consumers in Italy primarily desire to ensure stability in employment
- Italians say they uphold a division between their job and private life
- Consumers in Italy prefer interacting with their friends virtually
- Older generations pursue shopping as a pleasurable pastime
- Consumers' top travel motivation - getting the most value for money
- Older generations expect to have a relaxing time when traveling
- Consumers in Italy walk or hike for exercise
- Younger generations practise weight lifting/strength training
- Italians are interested in massages to improve wellbeing
- Consumers in Italy are worried about climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers motivated to repair damaged objects instead of purchasing new ones
- Consumers express their beliefs through various communication platforms
- Consumers in Italy have a fondness for great bargains
- Baby Boomers like to visit shopping malls
- Italians endeavor to embrace a minimalist lifestyle
- Younger generations regularly seek private label and low-cost products
- Italians subscribe to digital platforms for streaming content
- Consumers set to increase spending on health and wellness
- Younger generations foresee increasing spending on education the most
- Italians are concerned about their current financial situation
- Gen Z sometimes rely on credit cards or account overdrafts to cover everyday expenses
- Gen Z focused on saving more money in future
- Italians are proactive in managing data sharing and privacy settings
- Older generations state that tailored promotions utilizing their online searches are intrusive
- Consumers employ messaging or communication applications
- Older generations regularly access their financial accounts
- Younger generations frequently make online purchases
- Consumers show support for companies by following their social media updates
- Younger generations help promote products by sharing their purchases online
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