Consumer Values and Behaviour in India

Consumer Values and Behaviour in India

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in India.

Euromonitor's Consumer Values and Behaviour in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer values and behaviour in India
Consumers seeking out new and personalised products and services
Millennials and Gen X more enthusiastic about engaging with brands
All generations believe in the value of their long-term investments
Consumers have a positive outlook but do not feel they will work less
Over half of consumers feel they will be working more over next five years
Gen Z outlook on more activities shifting to in-person less positive
Community engagement is important to Indian consumers
Half of respondents feel that climate change will have greater impact
Millennials most concerned about future impact of climate change
All generations connect with friends and family online every week
Air quality is an important consideration for Indian households
Homes near to transport systems is a desirable feature for households
Preparing a ready meal next best thing to home cooking
Single households far less likely to cook for themselves
Availability of ready-made food big barrier to home cooking
Millennials and Gen X opt for the convenience of food delivery
High share of consumers want healthy plant-based ingredients
Millennials more likely to be vegan than other generations
To work from home and set own working hours is ideal work-life balance
Baby Boomers particularly keen to find job that offers work-life balance
Workforce ideally want to have a high income and secure jobs
Gen Z have their sights set on earning a high salary
High proportion of Indians are looking for ways to simplify their lives
All cohorts struggle with boundaries between work and personal life
45% of respondents socialise with friends online every week
Millennials and Gen X enjoy day trips more frequently than other cohorts
Shopping is a popular leisure activity along with going to the cinema
Millennials are the most avid leisure shoppers
High share use walking/hiking more regularly than other exercise
Lower percentage of Gen Z practice yoga than their older cohorts
Traditional stress-reduction activities such as yoga remain the most popular
Millennials and Gen X use therapy/counselling more than other cohorts
Consumers trust labels that say products are recyclable
Gen X are just ahead of other cohorts with their positive impact actions
Reducing food waste and use of plastics most active green behaviours
Gen Z more focused on recycling items than other cohorts
Buying products from purpose-driven brands higher than global average
Gen Z less enthralled by purpose-driven brands and companies
Consumers more likely to buy from companies that share their ethos
Gen X more likely to select products based on social/political beliefs
Shoppers enjoy visiting malls but are buying less to afford better quality
All generations demonstrate focus on buying less but buying better
Shoppers are cutting back on purchases but still prefer branded products
As consumers age they are more strongly attached to well-known brands
Smartphones are used over other channels for most types of purchases
Millennials show strongest propensity to purchase via their smartphone
Over half of consumers intend to increase their spending on health
Millennials show strongest intention to increase spending on apparel
Nearly half prefer online virtual experiences to real world experiences
All cohorts feel strongly about managing their data sharing and privacy
One third made a purchase via a social media platform recently
Millennials more likely to follow a company on social media
Over 60% of consumers use mobile banking services every week
Millennials and Gen X more frequent users of in-store mobile payments

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