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Consumer Values and Behaviour in Colombia

Published Jun 23, 2025
Length 58 Pages
SKU # EP20156297

Description

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Values market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

58 Pages
Scope
Consumer values and behaviour in Colombia
Consumers in Colombia have complex ideals, preferences and concerns
Older generations believe society accepts their identity
Consumers in Colombia have a habit for testing out fresh merchandise and offerings
Gen X love trying and testing new offerings and services
Consumers foresee that their current level of happiness will improve in the future
Millennials foresee that their financial situation will be better in future
At home, consumers connect with friends or family virtually
Safe location - the most desired home feature
Colombians prefer to cook or bake dishes for themselves
Consumers say that another person in at home is responsible for cooking for them
Gen X say that ordering food for delivery is more convenient
Consumers look for healthy ingredients in food and beverages
Older generations expect to establish their own schedule
Colombians primarily desire to ensure stability in employment
Consumers in Colombia say they uphold a division between their job and private life
Colombians engage in online social activities
Baby Boomers like engageing in personal interactions with friends
Consumers in Colombia primarily seek unwinding when travelling
Baby Boomers expect ability to arrange a holiday package options when travelling
Colombians participate in walking or hiking
Younger generations cycle or ride a bike for sport
Colombians are interested in meditation to improve wellbeing
Consumers are concerned about the climate change
Consumers actively pursuing environmentally-conscious lifestyles
Consumers in Colombia motivated to utilize packaging that is environmentally sustainable
Consumers use social media to voice their perspective on current issues
Consumers in Colombia like to find bargains
Older generations enjoy visiting shopping malls
Consumers look for reputable or popular labels
Millennials consistently look for products with private labels and lower prices
Consumers in Colombia subscribe to digital platforms for streaming content
Consumers in Colombia would like to increase spending on education
Younger generations foresee increasing spending on health and wellness the most
Consumers are concerned about their current financial situation
Gen Z say they feel assured about their current financial standing
Gen Z consumers the most focused on saving money in future
Colombains take an active role in controlling the sharing of data and managing online privacy
Older generations say targeted ads are an invasion of their online privacy
Consumers in Colombia utilise messaging apps or platforms
Gen X regularly access their bank account or use banking services
Younger generations open to using augmented reality to enhance the shopping experience
Consumers in Colombia show support for companies by following their social media updates
Millennials help promote a companies' social media

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