This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in China
- Chinese consumers have complex ideals, preferences and concerns
- Younger generations express their identity openly with friends and family
- Consumers in China enjoy experimenting with novel goods and amenities
- Millennials carry out in-depth studies on the products and services they consume
- Consumers expect they will be happier than they are now
- Millennials anticipate an improvement in their quality of life
- While at home, consumers in China connect with friends or family virtually
- Safe location remains the most desired home feature
- Consumers prefer to prepare dishes for themselves
- Consumers state that opting to dine out at a restaurant is a more practical choice
- Younger generations say that they tend to opt for more nutritious options when dining
- Millennials focused on looking for healthy ingredients in food and beverages
- Gen Z expect to be employed in a nearby location
- Consumers in China primarily desire to have a sense of assurance in job position
- Chinese say they maintain a clear separation between their professional and personal life
- Consumers in China connect with friends through digital means
- Younger generations like to head to the cinema
- Consumers in China primarily seek relaxation when travelling
- Gen X expect great outdoors options when travelling
- Consumers in China walk or hike for exercise
- Younger generations participate in a fitness session with a group
- Consumers are interested in massages to improve wellbeing
- Consumers strive to positively influence the environment
- Consumers actively working towards greener and more sustainable practices
- Consumers in China motivated to use sustainable packaging
- Consumers in China buy from brands that support issues aligned with their values
- Consumers enjoy going to retail centers
- Millennials enjoy window shopping even when they have no intention of making a purchase
- Chinese are seeking shopping experiences that are customized to their preferences
- Millennials always on the lookout for well-known brand names
- Chinese subscribe to online streaming services
- Consumers set to increase spending on health and wellness
- Younger generations foresee increasing spending on groceries the most
- Consumers in China are capable of routinely putting away a fraction of their salary
- Gen Z express a worry over their present economic state
- Baby Boomers expect to increase overall spending the most
- Consumers in China are proactive in managing data sharing and privacy settings
- Older generations prefer to communicate online
- Chinese employ messaging or communication applications
- Gen X regularly view video content through a streaming service
- Older generations frequently read reviews of goods and services
- Consumers follow or like companies' social media feed or posts
- Millennials most active in their actions with companies online
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