Consumer Values and Behaviour in Brazil

Consumer Values and Behaviour in Brazil

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Brazil.

Euromonitor's Consumer Values and Behaviour in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer values and behaviour in Brazil
Consumers are highly attracted to new products and services
Millennials and Gen X appreciate tailored products and services
All generations believe their investments have long-term value
Brazilians have a very optimistic outlook for their happiness and finances
Sociable Brazilians looking forward to more in-person activities
Higher proportion of Gen Z feel they will work more in the future
Brazilians have strong ties to their communities
Political uncertainty and impact of climate change are top concerns
Younger generations most concerned about impact of climate change
Baby Boomers have highest share of respondents connecting virtually
Living in an area with good air quality important for 36% of respondents
Living near public transport more critical for women than men
Men and women even on choosing a ready meal and ordering in
Brazilians typically prefer someone else to do the cooking
Younger cohorts do not have confidence in their cooking skills
Consumers highly focused on looking for healthy ingredients
Gen Z have a more flexitarian diet than other cohorts
Work/life balance most important job feature, especially for women
Working from home not a key priority for younger generations
Job security and high wages come top but health and safety important
High salaries less important than job security to older cohorts
High proportion of Brazilians are looking for ways to simplify their lives
Older generations more set on finding ways to simplify their lives
High levels of socialising are carried out online during uncertain times
All generations are highly connected to their friends and family online
Going to the cinema is a popular leisure activity after shopping
Millennials are the most active leisure shoppers
Nearly a quarter of respondents participate in team sports every week
Running/jogging is a key exercise for younger generations
Men not as active as women in mental wellbeing activities
Millennials most likely to opt for a massage for stress reduction
Nearly 80% of respondents try to have a positive impact on the planet
Older generations pay more attention to their impact on the planet
Brazilians have high levels of green behaviour compared to global
Recycling is key green behaviour among older generations
Consumers more likely to buy from purpose-driven companies/brands
All generations focus on using sustainable packaging
Over half of respondents share their opinions on social media
Gen Z most likely to buy from brands that support issues they value
Consumers shop more often with price in mind and like to find bargains
All generations are buying fewer items to afford higher quality products
Consumers not averse to buying previously used items
Baby Boomers leading a simpler life and only buy items when essential
Consumers prefer to buy their beauty and personal care items in-store
Millennials more confident buying most things via their smartphone
Over 80% intend to spend more or spend the same on travel in future
Higher share of Millennials expect to spend more on health and wellness
High share of respondents are actively managing their data and privacy
Data sharing and privacy is a key concern for all generations
30% of consumers have bought an item via social media in last 6 months
Millennials most active in following and liking a company’s media post
Consumers use online banking far more often than other services
Millennials and Gen X more frequently make mobile in-store payments

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