Consumer Values and Behaviour in Australia

Consumer Values and Behaviour in Australia

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Australia.

Euromonitor's Consumer Values and Behaviour in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Values and Behaviour in Australia
Australians not as drawn to unique tailoring as global counterparts
Middle generations most interested in trying new products and services
Generation X and millennials more willing to spend money to save time
Australians have slightly less positive outlook on life than global average
Consumers feel it less likely that more activities will shift to in-person
Generation Z acknowledge greater pressure in their working lives in the future
Over a quarter of consumers will be more engaged with their community
Greater impact of climate change on lifestyles on par with global average
Generation Z most concerned about the impact of climate change in future
High levels of exercising at home among all generations
Energy efficiency most important home feature
Access to an outside space is a key feature, especially for women
Energy efficiency and outside space sought by both household types
Australians more often cook at home, but ready-made options appeal
Time and lack of cooking skills biggest barriers to home cooking
Generation Z show most resistance to cooking for themselves
Healthy ingredients key; veganism higher than global average
All generations concerned about healthy ingredients in diet
Australians aspire to better work-life balance and working close to home
Working close to home not as critical to millennials as work-life balance
Job security ranked at the top of work priorities
Generation Z highly focused on earning a high salary
Australians want to find ways to simplify their lives
Generation X more compelled to find ways to simplify their lives
Socialising with friends online is a top regular leisure activity
After online socialising, day trips are popular among millennials
Shopping features strongly as the most frequent leisure activity
Millennials most active leisure shoppers after Generation Z
Most Australians find time to walk or hike for exercise
Group fitness classes least popular exercise for Generation Z
Men rely far less on herbal remedies to reduce stress than women do
Generation Z more likely to adopt sleep aids than other generations
Over 60% try to have a positive impact on the environment every day
Millennials are most concerned about climate change
A ctions to reduce the use of water higher than global average
Recycling seen as most positive action by all Australian generations
Use of more energy-efficient products most positive sustainable activity
Baby b oomers using more energy-efficient products than other generations
Many Australians prefer buying from brands that share their ethos
Generation Z most likely to buy from brands that share their beliefs
Consumers like bargains and buying and shopping for local products
Baby boomers most cost-conscious when it comes to shopping
Consumers are buying less and are willing to buy into circular economy
Baby boomers are cutting back on purchases unless considered necessary
Consumers show strong preference for shopping in-store
Millennials more inclined to purchase products on their smartphone
Surge in upskilling drives intentions to increase spending on education
Millennials focus on spending more on their health and wellness
Over half actively manage their data sharing and privacy settings online
Baby boomers feel more strongly about targeted ads invading their privacy
Australians less active sharing or retweeting products or company posts
More likely to acknowledge a company’s social media feed or post
Australians frequently access banking services on their mobile devices
Generation X most active mobile banking service users

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