Consumer Lifestyles in the Netherlands

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in the Netherlands 2025
Personal traits and values
Consumers in the Netherlands look for ways to simplify their life
Time with spouse or partner – more prioritised by older generations
Millennials are actively involved in political and social issues
Older generations seek curated experiences, specially tailored to their taste
Younger generations anticipate an improvement in their quality of life
Personal traits and values survey highlights
Home life and leisure time
Millennials most likely to connect with loved ones virtually while at home
Consumers in the Netherlands prefer socialising with friends in person
Outside space – home feature most desired by older generations
Proximity to public transport – external feature most desired by baby boomers
The Dutch seek peace and release of tension when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in the Netherlands take vitamins or supplements frequently
Older generations strongly state they do not like cooking
Gen Z often snack during the day in between meals
Baby boomers do not typically eat meat or fish
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to be entrusted with demanding duties
Consumers desire to have a job that allows for a strong work-life balance
Millennials seek to work for a good manager
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Consumers in the Netherlands walk or hike for exercise
Yoga most popular stress-reduction measure among Gen Z cohort
Respondents think health and nutritional properties the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers consistently look for products with private label and lower prices
Older generations do not mind buying inexpensive items that will not last for long
Baby boomers pick their travel destinations based on the quality of shopping there
Baby boomers most evident in their support of locally-owned stores
Consumers often sell used or second-hand items
Older generations often engage with businesses’ social media content
Consumers in the Netherlands highly trust friends and family recommendations
Dutch set to increase spending on groceries the most
Baby boomers feel at ease with their present monetary state
Shopping and spending survey highlights

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